Nokia, Vodafone, Microsoft and others have already applied to ICANN for new TLD (Top Level Domain) .mobi. If new TLD is accepted not only will this create hundreds more “domain for sale” sites but it will also help mobile users find optimized pages.

When a website optimized for a desktop computer is viewed on a small screen, horizontal scrollbars are usually stretched by header and footer, inevitably this means textual content area is also stretched. "Fit to screen" on Pocket PCs shrinks images on page and attempts to display text on one screen without horizontal scrollbars.

In Part 1 you learned some tips about basics of starting your site and finding a home for it, now comes time to properly name it and get it optimized for search engines so that your home on web is easy to locate.

Domain Name This is one of least expensive things about getting online as many hosting companies charge nothing or only a few dollars. But it’s also one of most important, as yours has to be descriptive and as memorable as possible. For a family web site, simply using your last name or a combination of first and last name is fine. Domain names can also include numbers. The minimum amount of time you can purchase a domain is for one year. But for an eCommerce site [meaning a site where you intend to sell products or services], an appropriate name is essential. http://www.namecheap.com only charges $8.88 per year.

Keywords = Power What will help drive people to your site faster than a cable connection? Keywords! These words and phrases indicate what your site is about and contain more authority than a novice can imagine. Proper keywords will feature terms and words used in text on your home page. Each subsequent page you create will also have its own set of keywords. If you are selling products or services online, Wordtracker.com is a fee-based service that enables you to look up latest information on what people are searching for online.

Overture.com has a fine feature where it will show you just how popular keywords that you’ve chosen really are. This is updated on a monthly basis, but you can also find week’s most popular keywords. http://inventory.overture.com/d/searchinventory/suggestion

What is your site all about? What words best describe your site, your products/services, your hobbies, etc.? What words would a person use to find your web site? For example, if you are building a web site to show people in Los Angeles area fact that you have used cars for sale, term “preowned car” was searched 2628 times, followed by “certified preowned car” 209 times. “Used car” brings up more than 1 million searches, with “buy used car” at more than 534,000 searches in previous month. Other terms that show up are: “used car for sale,” “used car prices,” “used car financing,” “cheap used car,” “Los Angeles used car,” “used car online” and “sell used car.” On a highly ranked site these terms will be used along with others containing variations of used car and other terms related to a used car such as a dealership, blue book, classifieds, dealership, etc. Again, thinking like a potential customer or viewer is key to keywords.

Meta Tags Description When you accurately describe what is on each of your web pages, this will help anyone who discovers it in a search engine. You are doing your customer a big favor and they will thank you for it by visiting your site. For that used car site, here is what you might add for home page: “Low cost pre-owned vehicles that hold their value. Located Los Angeles, California.” This comes to only 12 words, or 82 characters including spaces. Some search engines accept up to 250 characters, others will allow far less. Keeping it within 100 characters or about 15-20 words is recommended.

Web Page Titles Titles aren’t just for books, movies and royalty. When designing your web site you’ll be able to name each page so that online visitors will locate your home page or other pages you’ve created. What you call your web site is as important as what you name your company. Be as descriptive as possible. You probably want your stamp collection web site to have term “stamp collecting” or “stamp collection” in title. Perhaps you have a page that has advice for stamp collectors, so you might want to label it “Stamp Collecting Advice” or “Postage Stamp Collecting.”

The lack of understanding page titles has shown up on my journeys online. I’ve seen web sites with “New Page” or “Page 2” appear along top of my browser as web designer clearly didn’t fathom benefits he or she had in naming pages.