Know Mithila [Click]: http://ccc.1asphost.com/mithiladham/

Mithila is an ancient kingdom now split between northern Bihar in India and Tarai region of

Nepal. This site is a starting place to learn more about Mithila culture and history. It is also for people

who would like to be updated on events taking place in and activities concerning Maithil

community. Also to Know about Mithilanchal, mithilanchal Brahmans, Madhubani pantings,

Vidyapati, Maithil poets. Mithila is place for maithils to interact about mithila culture, mithila

literature, mithila network, mithila matrimonial. Mithila lies between NEPAL and INDIA.

Informations Presented by: Niraj Kumar Jha

That's because dealing with media parallels our dealings with other stakeholders. In media relations, competition to be heard and get a response intensifies. As old saying about New York goes, "If you can make it here, you can make it anywhere!" So, if you can get media to pick up your 'story,' you should be able to get other stakeholders to do same.

To get media attention for your story, you'll need to make it appealing to reporters and editors. One way to do that is to ensure it includes at least one of four characteristics that make a story attractive to magazines, newspapers, radio, television, and online publications.

These characteristics come out of a chapter on media relations in my book, A Manager's Guide to Newsletters: Communicating for Results. In turn, that was based on 10 years I spent working as a radio news writer and announcer, and subsequent freelance contributions to print and electronic media.

While details vary from medium to medium, reporters will look for these characteristics in your news release or article: widespread interest, something new, something dramatic, or timeliness.

Widespread interest refers to degree of relevance for readers, listeners, or viewers. And, that's specific to audience of individual outlets. For example, a subject may be relevant to listeners at a youth-oriented radio station, but not an adult-oriented station.