Mississauga-Based OTI Sees Integrated System as Key Rationale for PRONTO ERP SelectionWritten by Tom Verzi
OTI, Optimizing Technology Inc., located in Mississauga Canada, has been developing and implementing ERP (Enterprise Resource Planning) systems since 1984. The Canadian VARs (Value Added Reseller) customer base appreciates features built into their legacy systems which focused on individual manufacturing and distribution requirements. With advent of GUI (Graphical User Interface) it became too difficult to add some of new productivity features OTI and their clients wanted.According to Dave Airey, VP of Sales and Marketing at OTI, “We started looking for a way to move our application to a GUI “look and feel,” but after two years of investigation it became obvious that it was not a practical goal. As an alternative we investigated upgrading our legacy application to a new product.” OTI’s requirements for a new system revolved around their customers. After many years of custom changes, legacy system was geared to client requirements. Airey noted, “OTI’s initial search took us to major ERP players, but none had features we required to support our loyal customers.” Finding an ERP System with Strong Functionality: The search for a new ERP system ended when OTI was introduced to PRONTO North America (www.PRONTOerp.com). According to Airey, “We were introduced to Pronto and were immediately impressed with rich functionality. One important feature was that Pronto is fully integrated. We had engineered our legacy system to be fully integrated so this was of major importance.” The Rationale for PRONTO ERP: o Fully integrated o User definable options to tune systems functionality o A support system to back up our customers o Functionality o GUI look and feel built using a 4 GL tool o Equipment rentals and tracking o Service maintenance o Both Manufacturing and Distribution in one package o Email & Fax capability o Multiple SQL platforms including MS SQL
| | Manufacturer’s Public Relations and Media Guide Author TR Cutler Adds Strategic Alliance Partner Focus MarketingWritten by Thomas Cutler
Ranked as nation’s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) has added another strategic partnership with Focus Marketing (www.focus-market.com). According to Cutler, “This strategic alliance makes sense because we know value Focus Marketing brings to table. From Collateral Development, Event Management, Internationalization, Distribution Channel Development, Networking Programs, Lead Generation, Website, and Newsletters, TR Cutler, Inc. can now provide a comprehensive turnkey marketing solution.”• Cutler founded Manufacturing Media Consortium™ in same year. This is a group of more than 2000 journalists worldwide writing about trends, data, case studies, profiles, and features in manufacturing and industrial sector. Cutler worked with hundreds of media outlets to expand coverage and importance of manufacturing media coverage. • Cutler created "Mass Marketing Manufacturing Media Blitz", a comprehensive 90 - 180 day program allowing manufacturers with little web presence or with a new product introduction to go from zero to sixty in a short-term PR campaign.
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