No this isn't an article by Stephen King, but a true synopsis of what can happen to newbies who want to go in business on Net. Misery equates to how much money you spent vs. amount you earned. The only thing that differs is intensity.
Slight Misery - people who invested little or nothing and received same in return. They joined AOL, and immediately found their mailbox was overflowing with spam (junk email). They read some of mail and, and believing what they read, bought into a program for $20. They sat back and waited, and waited, and waited and nothing happened.
Losing heart, they quit program and dropped AOL after free trial period. They now send their email to Aunt Martha, which is all they really wanted to do from "get-go", using a free ISP such as "World Spy".
More Misery - these people believed many of offers that wound up in their mailbox, and bought into a few. They then started their free advertising campaign. When that didn't pay off, they started investing in paid advertising. Here a banner, there a banner, everywhere a banner, banner - they quickly learned reality of banner ads. But with no long term commitment, they folded their tents, cut their losses, and disappeared into night.
Real Misery - these are tenacious ones - they failed at level one and two, but believed hype and invested in an online store. They're like guy who rented a huge vacant brick and mortar building, and then started to think about what he was going to sell. After an awful lot of work and many bucks later, they found out that just having a store isn't key to success on Internet.
So what's scoop? Is everyone doomed to failure?
Of course not - there are a lot of people making money on web. But you have to find your "niche". Unless you have very "deep pockets", like anything, you have to know what you are doing.
If your area of expertise is ornithology, why not consider a web site for bird watchers. With some timely articles that are updated on a regular basis, and a store where you sell items of interest, you just might attract a following.