Written by Bob Osgoodby

No this isn't an article by Stephen King, but a true synopsis of what can happen to newbies who want to go in business onrepparttar Net. Misery equates to how much money you spent vs.repparttar 125253 amount you earned. The only thing that differs isrepparttar 125254 intensity.

Slight Misery - people who invested little or nothing and receivedrepparttar 125255 same in return. They joined AOL, and immediately found their mailbox was overflowing with spam (junk email). They read some ofrepparttar 125256 mail and, and believing what they read, bought into a program for $20. They sat back and waited, and waited, and waited and nothing happened.

Losing heart, they quitrepparttar 125257 program and dropped AOL afterrepparttar 125258 free trial period. They now send their email to Aunt Martha, which is all they really wanted to do fromrepparttar 125259 "get-go", using a free ISP such as "World Spy".

More Misery - these people believed many ofrepparttar 125260 offers that wound up in their mailbox, and bought into a few. They then started their free advertising campaign. When that didn't pay off, they started investing in paid advertising. Here a banner, there a banner, everywhere a banner, banner - they quickly learnedrepparttar 125261 reality of banner ads. But with no long term commitment, they folded their tents, cut their losses, and disappeared intorepparttar 125262 night.

Real Misery - these arerepparttar 125263 tenacious ones - they failed at level one and two, but believedrepparttar 125264 hype and invested in an online store. They're likerepparttar 125265 guy who rented a huge vacant brick and mortar building, and then started to think about what he was going to sell. After an awful lot of work and many bucks later, they found out that just having a store isn'trepparttar 125266 key to success onrepparttar 125267 Internet.

So what'srepparttar 125268 scoop? Is everyone doomed to failure?

Of course not - there are a lot of people making money onrepparttar 125269 web. But you have to find your "niche". Unless you have very "deep pockets", like anything, you have to know what you are doing.

If your area of expertise is ornithology, why not consider a web site for bird watchers. With some timely articles that are updated on a regular basis, and a store where you sell items of interest, you just might attract a following.

Circle of Traffic

Written by Brent Niland

Your company is onrepparttar web, your site is receiving few hits, but you know thatrepparttar 125252 number of Internet users is growing by leaps and bounds (285 million users worldwide, to be exact). So it is only a matter of time untilrepparttar 125253 number of Internet users reaches "critical mass" andrepparttar 125254 multitudes will come streaming to your site, right? Wrong.

Atrepparttar 125255 same time thatrepparttar 125256 number of Internet users is growing,repparttar 125257 number of Internet pages top 1 billion andrepparttar 125258 list is growing rapidly every day. Sorepparttar 125259 chances of your site being found is like finding a needle in a very big virtual haystack, unless you actively market your site via Internet and traditional avenues.

In this column, we will addressrepparttar 125260 following question: "How do I drive traffic to my site? We will also take this question to its logical conclusion by answeringrepparttar 125261 following question: "Once I have traffic flowing to my site, how do I get them to return?"

Keep in mind that these questions are better asked prior torepparttar 125262 development of your site than after it is finished. It is far less painful to incorporate these features during development, than afterrepparttar 125263 site is completed. Doing this will save a lot of site redesign, not to mention ulcers.

When addressingrepparttar 125264 question of driving traffic to your site it is important to look at who your target market is and identifyrepparttar 125265 top avenues for driving those individuals to your site.

The first step in this process is identifyingrepparttar 125266 different Internet channels available for driving traffic to your site. Some possible mediums are:

·Links with other related sites ·Web rings ·Affiliate programs ·Search engine optimization ·Internet Press Releases ·Listserves ·Newsgroups ·Opt-in e-mail lists ·Banner ads & site sponsorships ·Viral marketing (e.g. e-mail to a friend)

It will be important to research these channels in order to findrepparttar 125267 right mix for reachingrepparttar 125268 individuals you want to target.

Now that you have opened your virtual door torepparttar 125269 world, how do you get site visitors to return? To a large degree, this depends onrepparttar 125270 type of product or service you are offering. But regardless ofrepparttar 125271 line of business you are in, there are very definitely ways that you can reinforce reasons for visitors to return to your site.

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