Mining eMail Gold

Written by Jeff Jordan

------------------------------------------------------------ Mining eMail Gold By Jeffrey Jordan, Copyright 2002 ------------------------------------------------------------

Ther's gold in them thar hills... or more likely, inrepparttar good graces of your prospects and customers.

We are out ofrepparttar 109598 dog days of summer andrepparttar 109599 holiday season is quickly approaching. Now isrepparttar 109600 time to make sure that you are maximizingrepparttar 109601 impact of your sales/marketing process, specifically your communications with your opt-in email base of prospects and customers.

Your opt-in email can be a lot of things including your newsletter, order acknowledgements, customer service follow-ups and so on.

If we approach our customer's right, using one of our most power tools our opt-in email communications, we can significantly improve our sales.

The October 2002 Consumer Email Study by DoubleClick revealed some customer preferences that can help you improve your results.

First, getting your prospect/customer to openrepparttar 109602 email can be no small task. No matter what you say in your email, if they never open it, it's a lost cause.

Inrepparttar 109603 study, 60% ofrepparttar 109604 respondents said thatrepparttar 109605 most important factor in opening their email was whorepparttar 109606 email was from, while 35% saidrepparttar 109607 subject line was most important. So treat your opt-in base like gold and you have addressed 60%.

Remember, every message that you send to your list will be evaluated by your customers and THEY will makerepparttar 109608 decision if your email will be worthy of a look inrepparttar 109609 future. If you have blown their trust inrepparttar 109610 past they may never open what you send them or may permanently route you torepparttar 109611 trash folder.

Stillrepparttar 109612 subject line is most important to a significant portion of email users. Some interesting gender based results came out ofrepparttar 109613 study.

Compelling Information/News 69% Male 46% Female

Discount offer 50% Male 64% Female

New Product Announcement 37% Male 39% Female

Free Shipping 28% Male 43% Female

If you are selling primarily to one gender you can make a significant difference in open rates by using a subject line theme which will get a larger response from that group such as discounts for female and compelling news for males. Perhaps you combine a discount with compelling news inrepparttar 109614 subject line. When you think about it, getting a 64-69% open rate is pretty significant consideringrepparttar 109615 busy world in which we live.

Get Your Emails Organized, Part II : Fight Spam !

Written by Detlev Reimer

Inrepparttar last few yearsrepparttar 109597 extent of Spam (unsolicited email) has multiplied a hundred times. Have you taken measures to reduce spam to a minimum ? If not, I will give you some hints how you can fight this new evil ofrepparttar 109598 information age .

Those annoying violators of your privacy are not worth your valuable time...

Pseudo Excuses Of Spammers

Those guys hide their shameless behaviour after pseudo excuses like "Thank you for your request" or "Re : More information" , "Thank you very much for your offer", "I saw your ad", "I've just visited your website" etc. - so people could think "Mmmmmmh, I'm not sure if I have NOT requested that stuff or perhaps he has a real request" ; it could be a legal email, though...

Followingrepparttar 109599 rules outlined in this article, you'll be able to free more of your time for doing business again and not getting over- whelmed by a flood of emails.

Use A Different Email Address For All Your Marketing Needs...

I'm almost certain that you will have more than just one email address for your email needs . Or rather not ? Then you are making a big mistake.....

Do you already have your own domain ? With your own website, you will have included a lot of email POP-accounts which are just perfect to fit your desire to be protected against spam . If you don't have your own domain, you should order one ASAP or you are not serious about marketing onrepparttar 109600 Internet....

You should at least set uprepparttar 109601 following e-mail accounts :

1.) E-mail for subscriptions to newsletters ONLY -e.g. :

2.) E-mail for private purposes (friends, relatives, colleagues) -e.g. : ,

3.) E-mail for public ads (public e-mail address ) - e.g. : ---> This Is The Email Address Where SPAM Goes To

4.) E-mail for outgoing ad messages (e.g. if you'rerepparttar 109602 owner of an FFA-page and you send confirmation e-mails; this would berepparttar 109603 "sender"-address) ------> This isrepparttar 109604 email address where you have to deal with autoresponders/undeliverables/ and also SPAM

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