The concept is simple. Create a one or two page website that completely focuses on one specific topic. Everything within this page should have one purpose -- getting your visitors to take action.

This page should be neatly designed in standard HTML with no Flash or fancy plug-ins and very few graphics. There should be no banners or outside links of any kind -- nothing that will distract your visitors' attention.

The sole purpose of a mini-site is to attract highly targeted traffic. The more targeted better. For example, if you have a website that sells a number of products, a good mini-site will focus on one specific product instead of all of products. You can create a mini-site for each product you offer.

Designing Your Mini-Site

Each mini-site you create should be optimized for that one specific product. Concentrate on just a few keyword phrases, as this will help you to tighten your targeting. Remember ... tighter targeting better.

* Title - Your "Title" should contain your most important keywords. You've probably heard that before, but I've found a slightly different method for optimizing title. Since mini-sites focus on just one product, place "most" important "keyword phrase" first. Not just your most important phrase, but keyword phrase that you think people will use when they do a search. Instead of capitalizing first letter, type it in lowercase, as most people type in all lowercase letters when searching. This will assist you in ranking higher in Search Engines for your targeted audience.

* Description - Your description should focus on one specific product and not generalize. Make sure you include your most important keywords towards beginning of your description. In addition, make sure your description describes your site in detail. You want your potential visitors to know exactly what you're offering. Your description should be less than 200 characters.

* Keywords - Concentrate on just a few keyword phrases.

Of course, there are some closing techniques that are more applicable to Web than others -- but I'll show you magical closing secrets that can dramatically increase your web sales, and rapidly increase your online income. This works best on direct response websites - i.e., those that focus on getting an immediate response in form of an order or lead.

Before we get started, I must emphasize that much of sale is made in presentation. The close is largely determined by how well you've presented product to prospect. Your objective, then, is to take prospect smoothly past point of closing, making it easy for him or her to come to a buying decision. You can accomplish this with strategic use of questions.

The All-Important Opening Question

When you're selling online, you don't have benefit of interacting with your prospect way you would in face-to-face selling. Therefore, first thing you say in your web copy has to be something that breaks preoccupation, grabs attention, and points to result or benefit of your product.

At any given moment, your prospect's mind is preoccupied with dozens of things. Therefore, a well-crafted question will cause prospect's thinking to be directed to what you have to say.

Your opening question must be aimed at something that is relevant and important, and at something that your prospect needs or wants. What do sales managers, for instance, sit around and think about all day long? Increasing sales! Therefore, if your target market consists of sales managers, here's an example of a question you can use as a headline or as first part of your copy: "How would you like to see a method that would enable you to increase your sales by 20% to 30% over next 12 months?"

When you ask such a question, first thing that pops into mind of prospect should be, "What is it?" - whereupon you've captured his or her attention, and you can then begin to articulate how your product or service can solve need posed by question.

Plan your opening question carefully. If your opening question fails to break your prospect's preoccupation and grab his attention, he will click away before giving you opportunity to present your product or service.