You work your tail off. Formulate business, promotional and advertising plans and do your level best to follow those plans. Unfortunately this is not enough. You must find a way to test effectiveness of these plans and programs as you go along. To do this you must have a means to obtain feedback from consumers plus means to test effectiveness of your advertising.

A sad truth in advertising is that some ads appeal to some people and some to others. The same holds true for advertising media selected to get your message out to world. A killer ad for one segment of market is a dud for another. That’s just way it is. Big Corporations spend millions in never ending quest to find what type of ad and what media is best for them.

Most of us do not possess millions to waste money trying to find ’don’t miss’ ads and proper media. We must proceed within financial capabilities we have. We cannot afford to waste money on advertising which is not effective for our purpose. Small business people offline or online are faced with some tough problems in their advertising programs. There is never enough money available to do everything that needs to be done. This being case we must be careful in what we do and when we do it.

We can help ourselves by learning basics of writing good ads and doing some simple research to discover what specific media appears to be most effective, at moment, for businesses like our own. The data is there it just takes a little time and research to discover it. OK, fine we have done our research and are satisfied that we can produce effective ads and know media we wish to use. What now? Remember we don’t have a whole lot of money available so we want to get biggest bang for buck that we can.

That idea worked great in movies but it is a whole different ballpark when it comes to a web site or an email campaign on Internet.

The only way to attract traffic on Internet is to PROMOTE. And key to successful online promotion is to know HOW your traffic found you.

Why?

Because when you know HOW your traffic found you then you will know what is working for you so that you can not only maintain it, but also increase it.

And, you will also know what is not working for you.

Be it an email campaign or a web site, it is absolutely essential to code your promotions in order to discover which ones are bringing you successful results.

With email, easiest way to do that is by use of Auto-Responders.

There are a host of FREE Auto-Responder services that will allow you to acquire as many FREE responders as you need.

For a "List of FREE Auto-Responder Services", send a blank email to our Auto-Responder at: mailto:freeautoresp@emailexchange.org

Suppose you are promoting an affiliate service that pays you 50% commission. You run one ad in a newsletter, another is done via your signature in posting to a business list and still another ad is exposed via FFA Link submissions.

You can code your ads simply by naming auto-responders different names. For example, you can use adNo1, adNo2, adNo3.