The movie, "Field of Dreams", starring Kevin Costner and James Earl Jones, made this line famous: "If you build it, they will come."
That idea worked great in movies but it is a whole different ballpark when it comes to a web site or an email campaign on Internet.
The only way to attract traffic on Internet is to PROMOTE. And key to successful online promotion is to know HOW your traffic found you.
Because when you know HOW your traffic found you then you will know what is working for you so that you can not only maintain it, but also increase it.
And, you will also know what is not working for you.
Be it an email campaign or a web site, it is absolutely essential to code your promotions in order to discover which ones are bringing you successful results.
With email, easiest way to do that is by use of Auto-Responders.
There are a host of FREE Auto-Responder services that will allow you to acquire as many FREE responders as you need.
For a "List of FREE Auto-Responder Services", send a blank email to our Auto-Responder at: mailto:firstname.lastname@example.org
Suppose you are promoting an affiliate service that pays you 50% commission. You run one ad in a newsletter, another is done via your signature in posting to a business list and still another ad is exposed via FFA Link submissions.
You can code your ads simply by naming auto-responders different names. For example, you can use adNo1, adNo2, adNo3.
When you receive a reply to adNo1, you will know it came from newsletter. A reply to adNo2 will be a response to your signature. And, adNo3 will be a reply from your FFA Link posting.