Copyright 2005 Rok Hrastnik
Many internet marketers are still wondering whether to start marketing with RSS or not. It seems that not even all case studies, hard metrics and benefits available canít convince them, or everyone would be jumping on RSS wagon by now.
Just as an overview, here are some of benefits marketers are missing out on by not marketing with RSS:
A] 100% delivery of their marketing, relationship building and educational messages to their subscribers, customers, prospects and partners. E-mail isnít getting delivered, but with RSS you will achieve 100% delivery.
B] Increased search engine rankings and quick content indexing, and increased traffic from other RSS-enabled online sources.
C] Getting your internet content published on other websites.
D] Generating new subscribers more easily and quickly.
E] And much much more Ö
Even if you donít believe that RSS is being used by enough people right now, thatís still no excuse to not start using it as a vehicle to generate more traffic to your sites.
But, soon all of this will change, too.
As it was widely predicted, Microsoft is integrating RSS support in next version of its Internet Explorer, and perhaps even more important, it's making it an integral part of its long-awaited Longhorn operating system.
What does this mean for marketers?
A] By being integrated in IE and other Microsoft software, RSS will achieve mass penetration. For marketers this means that RSS will finally become one of standard tools of mass communication and content delivery. Furthermore, internet users will start to expect RSS from marketers, probably even more so than e-mail newsletters.
B] Marketers will no longer (eventually, of course, when most of world starts using latest software versions) need to explain how to get an RSS reader, but will be able to focus only on presenting their business and benefits to end-user.