Microsoft and Google Show It's Time for RSS Marketing

Written by Rok Hrastnik


Copyright 2005 Rok Hrastnik

Many internet marketers are still wondering whether to start marketing with RSS or not. It seems that not even allrepparttar case studies, hard metrics and benefits available canít convince them, or everyone would be jumping onrepparttar 145721 RSS wagon by now.

Just as an overview, here are some ofrepparttar 145722 benefits marketers are missing out on by not marketing with RSS:

A] 100% delivery of their marketing, relationship building and educational messages to their subscribers, customers, prospects and partners. E-mail isnít getting delivered, but with RSS you will achieve 100% delivery.

B] Increased search engine rankings and quick content indexing, and increased traffic from other RSS-enabled online sources.

C] Getting your internet content published on other websites.

D] Generating new subscribers more easily and quickly.

E] And much much more Ö

Even if you donít believe that RSS is being used by enough people right now, thatís still no excuse to not start using it as a vehicle to generate more traffic to your sites.

But, soon all of this will change, too.

As it was widely predicted, Microsoft is integrating RSS support inrepparttar 145723 next version of its Internet Explorer, and perhaps even more important, it's making it an integral part of its long-awaited Longhorn operating system.

What does this mean for marketers?

A] By being integrated in IE and other Microsoft software, RSS will achieve mass penetration. For marketers this means that RSS will finally become one ofrepparttar 145724 standard tools of mass communication and content delivery. Furthermore, internet users will start to expect RSS from marketers, probably even more so than e-mail newsletters.

B] Marketers will no longer (eventually, of course, when most ofrepparttar 145725 world starts usingrepparttar 145726 latest software versions) need to explain how to get an RSS reader, but will be able to focus only on presenting their business and benefits torepparttar 145727 end-user.

Monetize Your Website

Written by Stephen Cope


Monetize Your Website

You may have built your website out of pure devotion but websites have costs and even though you may not want to get rich from your website you still wantrepparttar website to make money. There are two principle ways you can monetize your site:
  • PPC advertising i.e Google Adwords
  • Affiliate Programs
Affiliate programs were up until recently (2004)repparttar 145720 number 1 way web site owners started to make money with their websites. Although affiliate programs can be very lucrative they are notrepparttar 145721 easiest method to use for beginners.

PPC advertising (Google Adwords) is by farrepparttar 145722 easiest method for website owners to begin to monetize their website. It isrepparttar 145723 easiest because all you need to do is to paste a small bit of code (Google provide it) into your web pages and Viola-it's done.



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