"Startups often create innovative products but do not have financial muscle, so MicroWorld turned to a partner that was mammoth in size."
MicroWorld maybe small, but its ambitions are big. MicroWorld strives to offer cutting edge software security solutions to its customers worldwide. But to even get a nibble in crowded security space, MicroWorld needed to prove that it possessed technology required to address customer pains—a tough task for company.
“We do not have huge resources for brand building as compared to established giants,” says company’s founder and CEO, Govind Rammurthy. MicroWorld’s answer to being small was partnership with one of world’s largest mail server providers, Deerfield Communications. Deerfield’s MDaemon mail server is used widely across world.
MailScan, MicroWorld’s mail server content security and anti-virus software, was a perfect fit for MDaemon. Partnering with Deerfield turned fortunes of MicroWorld. The company tapped into Deerfield’s channel partners and began establishing tie-ups with various resellers, vendors and technology providers.
MicroWorld’s entry into U.K. market followed a similar pattern. It struck a deal with Paul Smith Computer Services, a leading software company in U.K. that had many channel partners.
Today, company has a large network of established partners in various countries- USA, Canada, Mexico, Brazil, Argentina, Chile, U.K, Norway, Sweden, France, Italy, Germany, Turkey, Netherlands, Belgium, Singapore, Hong Kong, Vietnam, and Indonesia.