I'm talking about Michael Jackson, of course. The whole world fell in love with Michael Jackson! In early seventies, Michael along with his brothers, Jackson 5, were hottest musical act on planet!

As an adult, he still had magic that so captivated us when he was a child. And once again, he became hottest musical act on planet!

In fact, if Michael hadn't broken "a cardinal rule,", there's little question, he'd be considered greatest entertainer of all time.

So what "cardinal rule" did Michael Jackson break? He tried to reinvent wheel. He took that handsome and familiar face that was loved by millions of people all around world--and he destroyed it, along with his incredible career at same time.

Businesses do same thing every single day. They destroy what's familiar and successful. Instead of taking path of least resistance, they try to reinvent wheel--usually with disasterous results!

Here's a classic example of what I'm talking about:

For over a century now, Coca-Cola has been number one soft drink company in world. They have vast financial resources and some of greatest marketing minds available at their disposal. Despite all of that, Coca-Cola failed miserably when it introduced New Coke to public back in 1985. Why? What happened?

Well, there have been many theories floated over years, as to why New Coke fizzled out. Like everyone else, I have my own theory. A very simple theory...

People didn't like New Coke.

It's as simple as that.

Where does spyware come from/What does it do?

These programs/applications can come from Web sites that download music or offer free software, or even from certain popup ads if you click anywhere inside ad instead of hitting X button to get rid of it.

Cookies are almost inevitable (most websites use them, and some won`t even work without them), and rarely a problem as they are very easy to clean up or even not accept, but threat posed by key loggers, diallers and Trojans is much greater.

A key logger can record anything you type, including your passwords, e-mail messages,and credit card numbers, and even your online chats. Diallers will secretly hang up your Internet connection and redial premium services that can run up your long-distance bill. Trojans can embed programs which will open "backdoors" into your computer to allow hackers to steal data or make your pc unusable.

These types of spyware can prove very costly to people unaware of them.

How do you know if your pc is infected with spyware?

Well, for definite, if you`ve never checked before, you can bet your bottom dollar that you WILL have some spyware on your computer.

Here are some common traits:

1. Changed IE favourites. 2. Homepage changes without you changing it. 3. Popup ads popping up even when you`re offline. 4. New desktop icons appear for programs you did not knowingly install. 5. Some trojans will cause changes to icons of your normal programs. 6. Prolonged System start-up after a reboot (takes a long time to load user settings). 7. You have to refresh a webpage multiple times before you can see content. 8. Your pc may seem uncommonly slow or sluggish. 9. A program may not operate correctly. Some examples of this are Windows Media Player will not work. Notepad will not work, Task Manager, MSConfig or Regedit may close immediately after opening. 10. Unexplained loss of internet access (worst case scenario).

To eliminate spyware you should keep it from being installed on your computer in first place. You could always just never install anything and never visit websites, but then you might as well throw away your internet connection altogether, huh? A better option might be to turn OFF install on demand option in windows. This can be done by following these steps:

1. Open a new browser window. 2. Click on tools. 3. Click on internet options. 4. Click on advanced. 5. Scroll down through list of advanced options and UNCHECK "Enable install on demand". 6. Click OK.