Meta Tags Are Not A Magic Solution

Written by windsong


Meta tags are useful in getting better listings inrepparttar search engines. However, not all search engines support meta tags. This means that some search engines ignore them. But include meta tags in your document forrepparttar 128368 engines that do use them. It will significantly increase your rating.

There are many, many different meta tags. The only ones you need to be concerned with arerepparttar 128369 "description" and "keyword" tags. (And "title" tag, of course.) The description tag provides a summary which appears when your page comes up on a search. Without this "description"repparttar 128370 search engine will create one. It will generally userepparttar 128371 first few lines of text atrepparttar 128372 top of your page. Meta tags are to be placed insiderepparttar 128373 head tags. Here is what your meta tags should look like:

Web Site Utilities for Webmasters< itle> <META NAME="Description" CONTENT="Utilities for every webmaster who wants to optimize their web site pages."> <META NAME="Keywords" CONTENT="web site utilities, webmaster utilities, web site opitmization"> </head><p>Search engines that read everything on your page will include alt tags and links to a banner that is at<IMG height=12 src="/the2.jpg" alt="repparttar 128374"> very top of your page. This is why it is not a good idea to have a banner at<IMG height=12 src="/the2.jpg" alt="repparttar 128375"> top. The beginning of your page should be a title (use keywords here) and text. The first paragraph should be heavy with keywords, but not so heavy as to make it difficult to read or understand. You want to work<IMG height=12 src="/the2.jpg" alt="repparttar 128376"> keywords in so it sounds natural for them to be there. <p>If your site is heavy on graphics and short on text, then you need to use meta tags. Otherwise, you have very little chance to come up on<IMG height=12 src="/the2.jpg" alt="repparttar 128377"> search engines. Consider<IMG height=12 src="/the2.jpg" alt="repparttar 128378"> meta tags as tools that make up for a lack of text on your site. Your best option, however, is to have a site that is heavy in content and text. You will not only get a better ranking in<IMG height=12 src="/the2.jpg" alt="repparttar 128379"> search engines, but you will please<IMG height=12 src="/the2.jpg" alt="repparttar 128380"> people who visit your site. After all, isn't this<IMG height=12 src="/the2.jpg" alt="repparttar 128381"> name of<IMG height=12 src="/the2.jpg" alt="repparttar 128382"> game?<p>"Keywords" tags provide keywords for<IMG height=12 src="/the2.jpg" alt="repparttar 128383"> search engine to associate with your page. It gives your page a chance to come up if someone is searching for one or more of your keywords. Choose your keywords carefully. Try to imagine what<IMG height=12 src="/the2.jpg" alt="repparttar 128384"> searcher will enter for their search. Do NOT use keywords that are not relevent to your site. Many people think that because "sex" is one of<IMG height=12 src="/the2.jpg" alt="repparttar 128385"> most common keywords used for a search, that it is good to include it in their keyword list. This is just another form of spam. Don't do it. You could get a lot of hate mail. Key words should always be two or more words, in other words, key phrases. If you only use single keywords you are likely to get lost in<IMG height=12 src="/the2.jpg" alt="repparttar 128386"> crowd. For example, if you have a site that specializes in 'free business opportunities', list that as a keyword phrase instead of listing each word ie: free, business, opportunties. It is not likely that someone looking for 'free business opportunities' is going to type in just 'business' into their search. Can you imagine all<IMG height=12 src="/the2.jpg" alt="repparttar 128387"> sites that would come up if that were<IMG height=12 src="/the2.jpg" alt="repparttar 128388"> case? You would be lost in<IMG height=12 src="/the2.jpg" alt="repparttar 128389"> crowd. Be specific with your keyword phrases. Put yourself in<IMG height=12 src="/the2.jpg" alt="repparttar 128390"> place of<IMG height=12 src="/the2.jpg" alt="repparttar 128391"> person doing<IMG height=12 src="/the2.jpg" alt="repparttar 128392"> search. What are they likely to type in as their search? <br><br></font></td><!-- google_ad_section_end --><!-- google_ad_section_start(weight=ignore) --><td align="top" width="10%"></td><td align="top" width="45%"><h2>How Compatible Is YOUR Site With Search Engines?</h2><font size="2">Written by Kalena Jordan</font><br><br><script type="text/javascript"><!-- google_ad_client = "pub-5766870852072819"; google_ad_width = 234; google_ad_height = 60; google_ad_format = "234x60_as"; google_ad_channel ="9238851329"; google_color_border = "CFB9A1"; google_color_bg = "CFB9A1"; google_color_link = "000000"; google_color_url = "431B02"; google_color_text = "431B02"; //--></script> <script type="text/javascript" src=""> </script> <br> <font size="2">Remember those little quizzes you used to see in magazines with headlines like: 'How Compatible Are You and Your Partner?' or 'Are You Dating Mr Wrong?'. Well, we thought it might be fun to create a 5 min quiz for you to test<IMG height=12 src="/the2.jpg" alt="repparttar "> compatibility of your site with search engines. Your total score will give you an idea of whether your site is destined for a "high ranking honeymoon" in<IMG height=12 src="/the2.jpg" alt="repparttar 128367"> engines or headed towards separation from<IMG height=12 src="/the2.jpg" alt="repparttar 128368"> indexes. Pens ready? Here we go: <p>Q1. The Home Page of your web site consists mainly of: a) Graphics b) Text c) A mixture of text and graphics d) Flash files <p>Q2. Within<IMG height=12 src="/the2.jpg" alt="repparttar 128369"> HTML code, does your site use: a) A Title Tag only b) A Title Tag plus a META description tag c) A Title Tag, plus META description and keyword tags d) You donít know <p>Q3. The content of your site includes: a) Text based on internal sales copy b) Text containing keywords and phrases you think are relevant c) Text containing keywords and phrases based on search engine research d) Little or not text <p>Q4. The images used throughout your site: a) Use keyword-filled ALT IMG tags b) Donít use ALT IMG tags at all c) Use ALT IMG tags that donít contain keywords d) You donít know <p>Q5. Your Web Site was submitted to how many engines?: a) The top 10 search engines & directories b) The top 10, plus regional engines in your target markets c) None - donít search engines find sites automatically? d) You donít know <p>Q6. The links to internal pages within your web site are: a) Graphic buttons b) Text links c) Graphical text links d) Keyword-filled text links <p>Q7. Your web page URLís are mainly: a) Static URLís (consisting of .htm or .html extensions) b) Symbol-free dynamic URLís (e.g. .cfm, .jsp, .asp extensions) c) Symbol-filled dynamic URLís (e.g. containing symbols such as '?') d) You donít know <p>Q8. You track<IMG height=12 src="/the2.jpg" alt="repparttar 128370"> following to your site: a) Number of visitors only b) What search engines they came from c) What search terms they used to find you d) All of<IMG height=12 src="/the2.jpg" alt="repparttar 128371"> above <p>Q9. You track your ranking in<IMG height=12 src="/the2.jpg" alt="repparttar 128372"> search engines by: a) Conducting manual searches occasionally b) Receiving detailed ranking reports occasionally (less than once a month) c) Receiving detailed ranking reports regularly (once a month or more often) d) You donít track your rankings <p>Q10. What is your siteís link popularity like? : a) There are less than 10 external sites linking to yours b) There are 10-50 external sites linking to yours c) There are over 50 external sites linking to yours d) You donít track your link popularity <p>Q11.When your search engine rankings slide, you: a) Donít notice b) Re-submit your site to all engines c) Re-submit your site only to<IMG height=12 src="/the2.jpg" alt="repparttar 128373"> engines where rankings have dropped d) Wait for<IMG height=12 src="/the2.jpg" alt="repparttar 128374"> engines to re-index your site automatically <p>Q12. Of all your web site traffic, search engines provide: a) Less than 10% b) Between 10 and 20% c) More than 20% d) You donít know <br><br></font></td><!-- google_ad_section_end --></tr><tr><td>Cont'd on page 2 ==<a class="mlink" href="2-Meta_Tags_Are_Not_A_Magic_Solution-28368.htm">></a></td></tr></table><script type="text/javascript"><!-- google_ad_client = "pub-5766870852072819"; google_ad_width = 728; google_ad_height = 90; google_ad_format = "728x90_as"; google_ad_channel ="8831454965"; google_color_border = "CFB9A1"; google_color_bg = "CFB9A1"; google_color_link = "000000"; google_color_url = "431B02"; google_color_text = "431B02"; //--></script> <script type="text/javascript" src=""> </script> </td> </tr> </table> <table width="770" border="0" cellspacing="0" cellpadding="0"> <tr> <td> </td> </tr> <tr> <td height="48" align="center" background="images/bg_nav_bottm.jpg"><span class="style3"> © 2005<br> <a href="terms.html" rel="nofollow">Terms of Use</a></span></td> </tr> </table></td> </tr> </table> <script type="text/javascript"> var HASH_ESCAPED="%23"; function TrackIt(adUnit){ if (window.status) { var adDomain = escape(window.status.substring(6)); var pyPage = document.location.pathname; var params =; var hasAnchor = params.lastIndexOf(HASH_ESCAPED)!= -1; params = hasAnchor? 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