Meta Tags- What Are They and Which Search Engines Use Them?

Written by Richard Zwicky


Meta Tags - What Are They & Which Search Engines Use Them? By: Richard Zwicky

Defining Meta Tags is much easier than explaining how they are used, and by which engines. The reason is very few engines clearly lay out what they do and do not look at, and how much emphasis they put on any one factor. So, weíll start withrepparttar easy part

Meta Tags are lines of HTML code embedded into web pages that are used by search engines to store information about your site. These "tags" contain keywords, descriptions, copyright information, site titles and more. They are amongrepparttar 127983 numerous things thatrepparttar 127984 search engines look for, when trying to evaluate a web site.

Meta Tags are not "required" when you're creating web pages. Unfortunately, many web site operators who donít use them are left wondering whyrepparttar 127985 saying "If I build it they will come" didnít apply to their site.

Thereís also a few naysayers inrepparttar 127986 search engine optimization industry who claim that Meta Tags are useless. You can believe them if you like, but you would be wise not to. While not technically "required", Meta Tags are essential.

If you simply create a web site and registerrepparttar 127987 URL withrepparttar 127988 search engines, their spiders will visit your site, and attempt to index it. Each search engine operates slightly differently, and each one weighs different elements of a web site according to their own proprietary algorithms. For example, Altavista places an emphasis onrepparttar 127989 description tag and Inktomi states on their web site that;

Inktomi "(...) indexes bothrepparttar 127990 full text ofrepparttar 127991 Web page you submit as well asrepparttar 127992 meta-tags withinrepparttar 127993 site's HTML." Other search engines like Exactseek are true meta tag search engines which clearly state their policy:

"Your site will not be added if it does not have Title and Meta Description tags." They also userepparttar 127994 keywords tag.

Of course, not all search engines work this way. Some place their emphasis on content. The search engines have over 100 individual factors they look at when reviewing a web site. Some of these factors deal with page structure. They check to see that allrepparttar 127995 't's are crossed, andrepparttar 127996 'i's dotted. They note sites that have omitted basic steps, like missing tags.

One reason so many engines de-emphasizedrepparttar 127997 meta-keyword tag had to do with spam. There was a time when 'search engine promotion specialists' would cram keywords tags full of irrelevant information. The web site would be selling garbage cans, butrepparttar 127998 keywords tags were chock full of irrelevant terms like "mp3" or "Britney Spears". They figured that if enough people visited their site, some would buy.

So today, to avoid and penalize this kind of abuse, some search engines donít specifically userepparttar 127999 keywords tag as part ofrepparttar 128000 scoring of a site, but they monitorrepparttar 128001 keywords to ensure they matchrepparttar 128002 content inrepparttar 128003 site. The reasoning being that, ifrepparttar 128004 tags are irrelevant, they must have an alternate purpose. Is it a spam site? When keywords tags are completely irrelevant torepparttar 128005 content, some search engines, that donít specifically use keywords tags, will penalize that web site.

Even for those engines that have downplayedrepparttar 128006 value of Meta Tags, there are situations where Meta Tags gain considerably in importance, e.g. sites with rich graphics, but poor textual content. Unfortunately, a picture is worth 1000 words to you and me, but zero to a search engine. If a site has poor textual content,repparttar 128007 engines will be more dependent than ever onrepparttar 128008 Meta Tags to properly categorize it.

Where on Earth is your Website?

Written by Robert McCourty


Where on Earth is your Web Site? by Robert K. McCourty

You've just finished congratulating your marketing team. After six months of concentrated effort you can now actually find your own company web site withinrepparttar search engines. Everyone is busy handshaking and back patting when a voice fromrepparttar 127982 back ofrepparttar 127983 room rises aboverepparttar 127984 din. "Yeah this is great! Can't wait until we can find ourselves on wireless devices." All conversation comes to an abrupt halt. Eyes widen. Everyone turns torepparttar 127985 fresh-faced intern standing inrepparttar 127986 corner with a can of V8 juice in one hand and a PALM device inrepparttar 127987 other. You, beingrepparttar 127988 Department Manager, barely managing to control your voice not to mention your temper, askrepparttar 127989 now nearly frozen with panic intern, "What do you mean find ourselves on wireless? We just spent thousands on our web site visibility campaign!" "Well... Explainsrepparttar 127990 sheepish intern, "There is no GPS or GIS locational data within our source code. Without it, most wireless appliances won't be able to access our site."

Guess what? The intern is absolutely correct. Anyone interested in selling goods and services viarepparttar 127991 Internet will soon be required to have some form Geographic Location data coded into your web pages. There are approximately 200 satellites currently orbitingrepparttar 127992 Earth. (even Nasa won't confirmrepparttar 127993 exact number) Some are in geosynchronous or geostationary orbit 27,000 miles above your head. The Global Positioning System (GPS) isrepparttar 127994 name given torepparttar 127995 mechanism of providing satellite ephemerides ("orbits") data torepparttar 127996 general public, underrepparttar 127997 auspices ofrepparttar 127998 International Earth Rotation Service Terrestrial Reference Frame (ITRF). Sounds like Star Wars doesn't it? It's pretty close. The NAVSTAR GPS system is a satellite-based radio-navigation system developed and operated byrepparttar 127999 U.S. Department of Defense (DOD). The NAVSTAR system permits land, sea, and airborne users to determine their three-dimensional position, velocity, 24 hours a day, in all weather, anywhere inrepparttar 128000 world, with amazing precision. http://igscb.jpl.nasa.gov/

Wireless devices, WAP, Cellular, SATphones and a whole host of newly emerging appliances and indeed, new software applications, will all utilize some form of GPS or more likely GIS data retrieval. GIS stand for Geographic Information System and relies on exact Latitude and Longitude coordinates for location purposes. Several car manufacturers currently utilize GPS for on-board driver assistance andrepparttar 128001 Marine and Trucking Industries have been using it for years. Obviously your web site is a stable beast. It sits on a server somewhere and doesn't move much, so at first glance it seems quite unplausible you'll need GIS Locational Data within your source code. Onrepparttar 128002 contrary. One aspect your web site represents is your business's physical location(s) and if people are going to try to find your services and products, shouldn't you atrepparttar 128003 very least, tell them where it is and how to get there?

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