Meta TagsWritten by Alan Stewart
In order for search engines, to rate your site, you have to have some special lines added into your html document. These lines tell search engines, what your site is about, and what keywords you feel are related to your site. A common misconception in web designing world, is more keywords you have better. This is not true. To be effectively indexed by search engines, your keywords need to be listed in body of your html document. But more importantly, they have to be logically listed in body.
A few years ago, there was a "trick" that was used by web site owners, to put either real small text at very bottom of page, of just keywords to trick search engines into thinking that keywords were used right. Guess what?.. The search engines figured this out and now will penalize a site for doing that. Another "trick' from past was to put keywords as same color of background of page. So they would not be seen by surfer, but would be picked up by search engines. Again, this has been figured out by search engines, and they will penalize a site, by either banning them,from being indexed, or just never indexed. The rule of thumb to use is, write your pages with good content, utilizing your keywords in an effective manner. To many people create their website, for search engines, not for surfers. Last I heard, search engines don't do much buying of things on internet, but surfers still do. :)
10 Search Engine Optimisation (SEO) tips for HTML designersWritten by RKD Unger
10 Search Engine Optimisation (SEO) tips for HTML designers Article by Rkd Unger: www.internet-marketing-australia.com
Web design and SEO component
Search engine optimisation has been a hot topic for a while. Many owners understand that without professional SEO service their investments in websites are likely to fail.
It is typical though to see a professionally designed pages that miss or ignore SEO component.
Web designers have plenty of things to take care of or worry about.
Static or dynamic, ASP or PHP, HTML or XHTML, browser compatibility - this is just a very short list of problems they face.
Being busy with their primary tasks web designers often miss search engine issues.
That can be a primary reason for many websites and web pages not to appear in search results at all.
Although SEO should be performed by specialists, some initial efforts can be applied during web design stage.
10 Tips for Web Designers
1.Do not miss Title tag. Although it is optional, it has a maximum weight for search engines. SEO specialists spend hours researching and creating good titles. Do your client a favor - if SEO is not budgeted for make sure that every page you work on has a meaningful title. 2.Do not miss DESCRIPTION meta tag. All meta tags are optional. Be aware that description is second important SEO issue. Try to match it to title.