RSS, or Really Simple Syndication, is a new way to broadcast corporate news and structured information. RSS offers a quick, easy corporate communication channel. The RSS contents are published as a feed and feed's content keep customers, partners and journalists abreast of corporate news and information. The RSS feeds are read using a tool referred to as a news aggregator, or an RSS reader. The aggregator periodically checks to see if RSS feed has been updated. As feed is updated, new information will automatically appear in RSS reader.
While RSS was at one point only considered to be a means to deliver news headlines, RSS has quickly become a powerful medium to disseminate all kinds of information. As traditional marketers are attempting to rein in content delivery, measuring e-mail open rates, click-throughs and conversions, Internet users are fighting to gain control over content they receive. Savvy marketers and business owners are using RSS as a way to improve corporate communication and increase their external exposure and brand appeal.
What is enclosure tag? RSS 2.0 is quickly becoming definitive RSS standard, all because of its support for enclosure tag. The enclosure tag is an optional field in RSS 2.0 specification that allows feed publisher to include a link to a file. The file can be just about anything. Businesses have seized opportunity, including tutorials, streaming audio lectures, PDF proposals, Power Point™ presentations, podcasts of sales meetings, and advertising portfolios among other traditional uses for RSS.
Many businesses have yet to realize potential hidden in enclosure field. The implications and power of how RSS can be used is really awe-inspiring. Consider following business uses for RSS:
1. PDF Documents - Consider broadcasting meeting agenda notes or documentation as a PDF included with a feed, allowing interested individuals to access information without having to deal with cumbersome e-mail attachments.
2. PPT Presentations - Presentations can easily be distributed in a feed enclosure. The added benefit is that presenters using Power Point™ will not have to lug their notebook to a meeting to present - they can manage presentation from an iPod or similar handheld that reads RSS feeds.