So how can all this diversification help you?

More and more, individuals are using internet to find local businesses to meet their needs. At one time, consumers relied on newspaper advertisements, flyers from local businesses, and directories to find product or service they needed. But today, they are computer savvy and are using internet in increasing numbers to find what they need. Businesses which use a dual-pronged approach will see their customer base grow – both from local participation and international growth, especially if service provided does not have boundaries.

But many businesses don’t have marketing knowledge or expertise to reach a wide audience, so they hire search engine experts to help them. But even then, these services do not come cheap and many small owner-operated businesses may not have resources or knowledge to find right expert.

This is where you come in.

We have all heard and read about niche marketing. It exploded onto internet marketing scene about one year ago with dozens of unique products like e-books, specialized product websites, mini e-courses and even web based audio and video products. These individuals saturated market, soon everyone was trying to get in on action – but what was missed was how average joe could make money with niche marketing. You see, what happened is everyone thought they could make a quick buck becoming a niche marketer by creating a product to sell to others.

This isn’t way to get rich. Internet marketing is tough, but niche marketing to a specific industry is a little bit easier – don’t get me wrong, you still have to do your work to get ahead.

So how does niche marketing work?

Do you get a sinking feeling in your stomach every time you have to shell out more money for clicks that give you impressive numbers but lead nowhere?

Are you weary of crazed marketing types clamoring to swap links with you when you know that there's no *real* interest in what you offer?

Link distribution makes sense if you want to get more exposure and watch your website climb higher on search engine hierarchy, sure. Being highly and permanently visible is vital to long-term growth of your business. Buying your way to a big, fat subscriber list will help you to feel popular and loved.

But what good is that sky-high Alexa rank if people who are clicking on your site have little to no interest in your product anyway?

Having a website that's widely visited by people who are only mildly concerned with what you do, is like having tons of people who claim to be your friends but no one to call up when you want to get close and personal.

Do you ever wish for an improved kind of link swapping, one that not only spreads your link far and wide on Web, but also leaves your reader with a little golden nugget of who you are and what you can do for them?

Do you ever wish for a widespread marketing campaign that will reach your target audience... ones who are emotionally connected to your product and willing to pay cash for it? But let me guess... you don't want to invest money in hiring a team of advertising strategists?