By now you have probably heard all about niche marketing and how niches are “next big thing” – but in fact, niches are nothing new. Take a look around you at bricks and mortar world of business. You see niches everywhere. From high-end, boutique style grocery stories that carry only organic products, to vegetarian restaurants that cater specific food taste – such as Japanese, South Asian or African. You’ll even see businesses that cater specifically to individuals with altenative lifestyles.
So how can all this diversification help you?
More and more, individuals are using internet to find local businesses to meet their needs. At one time, consumers relied on newspaper advertisements, flyers from local businesses, and directories to find product or service they needed. But today, they are computer savvy and are using internet in increasing numbers to find what they need. Businesses which use a dual-pronged approach will see their customer base grow – both from local participation and international growth, especially if service provided does not have boundaries.
But many businesses don’t have marketing knowledge or expertise to reach a wide audience, so they hire search engine experts to help them. But even then, these services do not come cheap and many small owner-operated businesses may not have resources or knowledge to find right expert.
This is where you come in.
We have all heard and read about niche marketing. It exploded onto internet marketing scene about one year ago with dozens of unique products like e-books, specialized product websites, mini e-courses and even web based audio and video products. These individuals saturated market, soon everyone was trying to get in on action – but what was missed was how average joe could make money with niche marketing. You see, what happened is everyone thought they could make a quick buck becoming a niche marketer by creating a product to sell to others.
This isn’t way to get rich. Internet marketing is tough, but niche marketing to a specific industry is a little bit easier – don’t get me wrong, you still have to do your work to get ahead.
So how does niche marketing work?
Simple. Think about example I gave earlier, high-end boutique style grocery stores providing only organically grown products. That is a niche, and it is one that is growing every day. Now how do you fit into this picture? What you would do is provide visitors to your website with facts about organic products. Assume nothing, and start from basics. Make a list of question you would want answered if you decided to start purchasing organic products. Here are a few suggestions to get you going: