Meet the Niche – How Niche Marketing Can Help Build A Better Business

Written by Mohammed Bhimji

By now you have probably heard all about niche marketing and how niches arerepparttar “next big thing” – but in fact, niches are nothing new. Take a look around you atrepparttar 149402 bricks and mortar world of business. You see niches everywhere. From high-end, boutique style grocery stories that carry only organic products, to vegetarian restaurants that cater specific food taste – such as Japanese, South Asian or African. You’ll even see businesses that cater specifically to individuals with altenative lifestyles.

So how can all this diversification help you?

More and more, individuals are usingrepparttar 149403 internet to find local businesses to meet their needs. At one time, consumers relied on newspaper advertisements, flyers from local businesses, and directories to findrepparttar 149404 product or service they needed. But today, they are computer savvy and are usingrepparttar 149405 internet in increasing numbers to find what they need. Businesses which use a dual-pronged approach will see their customer base grow – both from local participation and international growth, especially ifrepparttar 149406 service provided does not have boundaries.

But many businesses don’t haverepparttar 149407 marketing knowledge or expertise to reach a wide audience, so they hire search engine experts to help them. But even then, these services do not come cheap and many small owner-operated businesses may not haverepparttar 149408 resources or knowledge to findrepparttar 149409 right expert.

This is where you come in.

We have all heard and read about niche marketing. It exploded ontorepparttar 149410 internet marketing scene about one year ago with dozens of unique products like e-books, specialized product websites, mini e-courses and even web based audio and video products. These individuals saturatedrepparttar 149411 market, soon everyone was trying to get in onrepparttar 149412 action – but what was missed was howrepparttar 149413 average joe could make money with niche marketing. You see, what happened is everyone thought they could make a quick buck becoming a niche marketer by creating a product to sell to others.

This isn’trepparttar 149414 way to get rich. Internet marketing is tough, but niche marketing to a specific industry is a little bit easier – don’t get me wrong, you still have to do your work to get ahead.

So how does niche marketing work?

Simple. Think aboutrepparttar 149415 example I gave earlier, high-end boutique style grocery stores providing only organically grown products. That is a niche, and it is one that is growing every day. Now how do you fit into this picture? What you would do is provide visitors to your website withrepparttar 149416 facts about organic products. Assume nothing, and start fromrepparttar 149417 basics. Make a list of question you would want answered if you decided to start purchasing organic products. Here are a few suggestions to get you going:

Link Swapping... There IS a Better Way.

Written by Dina Giolitto

Do you ever wonder whatrepparttar point is in spending all this time, energy and money trying to spread your website link around?

Do you get a sinking feeling in your stomach every time you have to shell out more money for clicks that give you impressive numbers but lead nowhere?

Are you weary of crazed marketing types clamoring to swap links with you when you know that there's no *real* interest in what you offer?

Link distribution makes sense if you want to get more exposure and watch your website climb higher onrepparttar 149356 search engine hierarchy, sure. Being highly and permanently visible is vital torepparttar 149357 long-term growth of your business. Buying your way to a big, fat subscriber list will help you to feel popular and loved.

But what good is that sky-high Alexa rank ifrepparttar 149358 people who are clicking on your site have little to no interest in your product anyway?

Having a website that's widely visited by people who are only mildly concerned with what you do, is like having tons of people who claim to be your friends but no one to call up when you want to get close and personal.

Do you ever wish for an improved kind of link swapping, one that not only spreads your link far and wide onrepparttar 149359 Web, but also leaves your reader with a little golden nugget of who you are and what you can do for them?

Do you ever wish for a widespread marketing campaign that will reach your target audience...repparttar 149360 ones who are emotionally connected to your product and willing to pay cash for it? But let me guess... you don't want to invest money in hiring a team of advertising strategists?

It's time to pay homage torepparttar 149361 Internet Gods... because they heard your prayers andrepparttar 149362 answer is finally here.

Cont'd on page 2 ==> © 2005
Terms of Use