Media Tactics: Getting Your Ads Where They Need To Go

Written by Kahlia Hannah

Every week I get an email from someone who says that no matter how great their ad copy, they just don't seem to be getting results. More often than not,repparttar problem lies inrepparttar 101061 whererepparttar 101062 ads are being placed.

All forms of media have their own particular advantages, but with those advantages come disadvantages. By knowing just whatrepparttar 101063 pros and cons for these mediums are, you can get a better grasp onrepparttar 101064 best place for your ads.

Radio, for example, is a very intimate type of media. Many people that listen torepparttar 101065 radio are in their cars on a long commute or at home listening while they accomplish some other task. Keep in mind that they could very easily reach over and turn off your message with a flick ofrepparttar 101066 wrist. The ad should grabrepparttar 101067 listener's attention and make them feel like you are on a one to one level.

Advertising inrepparttar 101068 newspaper can bring some great prospects-- but try advertising outside ofrepparttar 101069 classifieds section for a change. Ask yourself why people readrepparttar 101070 newspaper. For news of course! This means your ad should be abrupt, in your face, and concise.

Although many people consider magazine advertising to be onrepparttar 101071 same level as newspaper advertising, it's really quite a different story. Most magazines are specialized to a specific interest and therefore involverepparttar 101072 actual reader more than a newspaper does. Also, people tend to spend much more time with a magazine than with a newspaper, mulling overrepparttar 101073 articles and pages. Your ad, too, can pullrepparttar 101074 reader in, if it fitsrepparttar 101075 mood and tone ofrepparttar 101076 magazine.

Television is a great medium for advertising if your product is something that needs demonstration. Television combines pictures, colors, words and action which can all be important ways to entice your audience. Once you target your potential customer base, you can figure out which time slots work best for your needs.

Atrocious Advertising Detected: Mission Critical!

Written by Michael S.L Bombard

You know folks, it seems like every corner I turn on repparttar web, I see more and more "yucky" advertising. It's daunting to seerepparttar 101060 fully avoidable mistakes we're making. Andrepparttar 101061 worst part is, if we would just slow down for a minute and examine what we're doing, we wouldn't make these simple, yet costly errors.

I constantly see people, experienced and new, making mistakes like these:

What's that you're promoting?: First off, you should begin with you're program or business. You're not promoting some flim-flam chain letter are you? Or how about some free replicating web page that will probably close down right when you finally start to make a few dollars?

No, that's not you. You did your research and built your business around credibility, professionalism and good old supply and demand, right?

Here's a general rule of thumb that I like to follow: Would you feel comfortable and "proud" recommending your program or business to your mother? Hmmm.

Spelling mistakes: Please takerepparttar 101062 extra 30 seconds and checkrepparttar 101063 spelling in your ads "before" blasting them everywhere. There's no bigger turn off for me than when I see ad copy with a plethora of simple spelling mistakes. I thought you were a professional businessman? But then again...

If you can't spell that great, so what. Use your spell check, or have somebody else look over your ads. Heck, send 'em to me. I'll make sure your spelling is correct. Trust me, this kills your credibility.

Triple check that URL!: It really boggles my mind to seerepparttar 101064 shear volumes of people not usingrepparttar 101065 correct web site link or email address in your ads. 'Do not' type your addresses in your ads, copy and paste! Copy and pasterepparttar 101066 correct links, and there's virtually no way to mess it up.

Maybe that's why that $50 solo ad never pulled in any leads?

Furthermore, userepparttar 101067 'mailto:' and 'http://' prompts in your address. This will make your links "clickable" for everyone. Most email programs won't hyperlink your address if you just use, . But addrepparttar 101068 'http://' prompt and you'll get a nice clickable link like this one: .

Now, simply userepparttar 101069 'mailto:' prompt for your email address: . Isn't that pretty?

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