All forms of media have their own particular advantages, but with those advantages come disadvantages. By knowing just what pros and cons for these mediums are, you can get a better grasp on best place for your ads.

Radio, for example, is a very intimate type of media. Many people that listen to radio are in their cars on a long commute or at home listening while they accomplish some other task. Keep in mind that they could very easily reach over and turn off your message with a flick of wrist. The ad should grab listener's attention and make them feel like you are on a one to one level.

Advertising in newspaper can bring some great prospects-- but try advertising outside of classifieds section for a change. Ask yourself why people read newspaper. For news of course! This means your ad should be abrupt, in your face, and concise.

Although many people consider magazine advertising to be on same level as newspaper advertising, it's really quite a different story. Most magazines are specialized to a specific interest and therefore involve actual reader more than a newspaper does. Also, people tend to spend much more time with a magazine than with a newspaper, mulling over articles and pages. Your ad, too, can pull reader in, if it fits mood and tone of magazine.

I constantly see people, experienced and new, making mistakes like these:

What's that you're promoting?: First off, you should begin with you're program or business. You're not promoting some flim-flam chain letter are you? Or how about some free replicating web page that will probably close down right when you finally start to make a few dollars?

No, that's not you. You did your research and built your business around credibility, professionalism and good old supply and demand, right?

Here's a general rule of thumb that I like to follow: Would you feel comfortable and "proud" recommending your program or business to your mother? Hmmm.

Spelling mistakes: Please take extra 30 seconds and check spelling in your ads "before" blasting them everywhere. There's no bigger turn off for me than when I see ad copy with a plethora of simple spelling mistakes. I thought you were a professional businessman? But then again...

If you can't spell that great, so what. Use your spell check, or have somebody else look over your ads. Heck, send 'em to me. I'll make sure your spelling is correct. Trust me, this kills your credibility.

Triple check that URL!: It really boggles my mind to see shear volumes of people not using correct web site link or email address in your ads. 'Do not' type your addresses in your ads, copy and paste! Copy and paste correct links, and there's virtually no way to mess it up.

Maybe that's why that $50 solo ad never pulled in any leads?

Furthermore, use 'mailto:' and 'http://' prompts in your address. This will make your links "clickable" for everyone. Most email programs won't hyperlink your address if you just use, MarketingBlaze.com . But add 'http://' prompt and you'll get a nice clickable link like this one: http://MarketingBlaze.com .