Media Star Power Book Review

Written by Bonnie Jo Davis


Media Star Power: ABCs to Successful TV, Radio, Print & Net Interviews Judy Jernudd MindShelf Publishing 270 North Canon Drive, #1175, Beverly Hills, CA 90210 310-306-6999 June 2003, ISBN: 0-9722398-3-9 194 pages, $14.95 http://www.MediaStarPower.com

Judy Jernudd is a former newscaster and television talk show host turned professional speaker and media coach. Her unique background has given Ms. Jernuddrepparttar insight into what makes a great media interview and she shares this insight in her book.

Media Star Power coversrepparttar 105350 terminology ofrepparttar 105351 media world with concise descriptions, quotes and gold star tips. The book starts with "Advance Work" and ends with "ZZZ" and covers just about everything you need to know about media interviews in between. This book will help you become a media savvy guest, market your product and business, position yourself inrepparttar 105352 media, improve your confidence and help you prepare for a crisis.

A Revolutionary "NEW" Dimension in Sales

Written by Linda Blew Carlson


Dear Ezine publisher,

Here is a brand new article by Linda and Art. You can berepparttar first to publish it. Sales and selling have become even more important in our business organizations. Justrepparttar 105348 sheer number of new books and articles demonstraterepparttar 105349 need to learn more about effective sales methods. Below isrepparttar 105350 article. As it says; "It is revolutionary!" Feel free to formatrepparttar 105351 article anyway that it best fits your ezine. Please let us know when you plan to publish it.

Dr. Tom Carlson (tomcarlson@styleworks4u.com)

A Revolutionary 'NEW' Dimension In Sales Make many more closings inrepparttar 105352 same amount of time!

By Art Nelson and Linda Carlson

Phase I

           Phase I: Learningrepparttar 105353 Product isrepparttar 105354 first thing Paul does as he begins his career in sales. This 'newbie' envisions three major factors that will determine his success or failure in sales. They are:

1. Knowledge of his product.  2. Knowledge ofrepparttar 105355 benefits that it offers to his prospects.  3. How well he communicates that knowledge and benefits to his prospects.

Most salespeople don't have a problem with product knowledge. The company usually spends plenty of time and money to assurerepparttar 105356 competence level of its sales force. So, Paul is fine at 1, 2, and since his mother said, "You can sell an icebox to an Eskimo," he figures he will do well at 3.

The problem shows up when Paul (now on his own) tries to share this knowledge with his prospects. He finds that some prospects get really 'turned on' byrepparttar 105357 product and its benefits; but there are other prospects that never seem to get interested or 'understand.' Talking to them is like "talking to brick walls."

He doesn't understand why every prospect doesn't insist on purchasing. He is warm and charming every time! It must berepparttar 105358 way he closes. There has to be a secret he needs to discover.

Phase II

Upon realizing this, Paul enters Phase II of his career: The Search For Enlightenment. The great question of a salesman's life haunts him on his prospecting calls. Inrepparttar 105359 face of obvious need, why doesn't my prospect buy?

"He needs this product. I qualified him carefully. Why can't I close him?"

So, Paul begins reading, listening to tapes, attending seminars, etc. for every gimmick that comes along promisingrepparttar 105360 "Secret of Closing."

Phase III

After a season of this, he enters Phase III of his career: The Stasis Of Superstition.

Paul (like most sales people) is making 2 or 3 sales for ten presentations. But since he really doesn't understand why he sells sometimes and sometimes doesn't, he "freezes" or "cans" his presentation. He is afraid to change it because he might mess up his success so, he playsrepparttar 105361 'numbers game.'

Paul falls into a pattern of expecting to close 'just so many' sales. No amount of reading, listening to tapes, or taking sales seminars changes his pattern for long. He is hoping to keep enough prospects onrepparttar 105362 line thatrepparttar 105363 ones he doesn't sell won't really matter. He'll still be a 'successful' salesman.

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