But now rules have changed, and although online advertising is still alive and thriving, most web site owners have come to realize that only way most people can REALLY PROFIT on web is to sell a useful product or provide a valuable service --

-- And that they'd be better off doing ad placing rather than subscriber-base-building-AND-ad-spot-selling if they wanted to maximize their business budgets.

Still, building your own mailing list remains a must in any Internet marketer's handbook, with idea that you can use it as your own personal marketing tool.

Because it's a marketing TOOL, it's also supposed to make your job as a business owner EASIER, and there are FOUR THINGS you need to remember to make sure it works (and stays!) that way:

1. Define exactly what you need your mailing list to do. --------------------------------------------------------

Is it for attracting attention of new clients, for keeping old clients interested, or for spotting industry trends and evolving client needs?

Is it for sending more people to visit your website, for getting existing customers to order more products, or for gaining respect & loyalty of people in your industry -- which could lead to referrals, partnerships, and other benefits?

No matter how "worry-free" your mailing list seems to be, managing it (and its subscribers) still takes up a certain amount of your online & offline time.

And it really doesn't make sense to waste ANY time on something you don't even need.

2. Decide on kind of subscribers YOU need. ----------------------------------------------

The old Internet way of thinking was "ANY kind of subscriber is a PROFITABLE subscriber" -- but that just doesn't work on shaken-out web anymore.

Just like your existing clients, mailing list subscribers (who are also POTENTIAL clients) fall into 3 categories:

a) ones who really need what you're offering, and bring you most amount of profit for least amount of time & effort

First, you need to create your own website about opportunity you are promoting as you are limited in what you can do with website given you by most programs.

Second, Get your own dot-com! It will give you credibility and show that you are serious about your business. You can get one for under $10 these days.

Now, most important part of your website should be sales copy!

You can use A.I.D.A. or M.A.G.I.C. formula as a guide to creating sales copy for your website.

A.I.D.A. A- Attention - Get prospects attention.

I - Interest - Build interest. Inform reader.

D - Desire -Stress benefits.

A - Action - Close sale.

M.A.G.I.C. M - Magnetize your headline.

A - Attack inner most desires of your reader.

G - Generate credibility (ex. testimonials, why they should buy from you and not competitor)

I - Interest your potential customer ( How they will benefit from purchasing your product)

C - Closure ( Give them call to action) Tell them what to do. Tell them to order your product. Give solid guarantee.

Third, you need to Capture Email Addresses!