Maximizing Sales through the Ultimate Tracking Software

Written by Anthony Licate


Every small to mid-sized business owner would love to know how to effectively keep a pulse on their marketing and customer service efforts. The common barrier that all companies run into is how to cost effectively measure and control this process.

How will you keep track ofrepparttar marketing and sales efforts of every department so you don’t create redundant work for everyone? Fromrepparttar 138009 inception of a marketing campaign torepparttar 138010 lead; fromrepparttar 138011 lead torepparttar 138012 opportunity; fromrepparttar 138013 opportunity to support issues, how are you monitoring this process universally at your company today?

Think of it: you could pin down how many times you talked to a potential customer; how many times you shook their hand; how many deals you’ve won or lost. After all, if you cannot measure your marketing campaigns and support issues, you will not be able to effectively improve or control your business processes, making it difficult to drive your business torepparttar 138014 next level.

The answer to this business process challenge for most companies has been to use CRM software (Customer Relationship Management). Using a CRM enables you to manage relationships withrepparttar 138015 people you meet and service.

But before you run off to look intorepparttar 138016 CRM solution for your company, you must considerrepparttar 138017 five following most common pitfalls associated with this methodology in order to plan accordingly so you can effectively buildrepparttar 138018 relationships that drive sales.

Culture Change: Upper management must believe in why this initiative is taking place. They must express torepparttar 138019 rest ofrepparttar 138020 company how importantrepparttar 138021 process is so that everyone inrepparttar 138022 company takes an active role in makingrepparttar 138023 CRM solution a success

The Brand Called You

Written by Harry Hoover


The best brands always try to dorepparttar right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities fromrepparttar 137987 past.

We all have a personal brand with social, cultural, intellectual, and personal needs that may not necessarily be addressed in our daily work. Address these needs and you begin to improve your brand. Here is my agenda for building your brand.

* Join and participate in community and professional organizations * Generate media coverage about your brand * Stay in touch, or renew old ties with friends, family and business associates

Let’s examine how each one improves your brand.

Join and participate in professional and community organizations The best brands grow, evolve and get better with time, while maintaining their special qualities fromrepparttar 137988 past.

Professional and community organizations provide ample opportunity to learn and grow.

They provide professional development opportunities. They allow you to network with peers as well as with people you would not necessarily ever meet inrepparttar 137989 normal course of your workday.

For instance, I am a member and served onrepparttar 137990 board of our local International Association of Business Communicators chapter. This allowed me to broaden my contacts inrepparttar 137991 corporate communications world, as well as form a number of friendships I probably never would have developed. I’m also a member ofrepparttar 137992 North Carolina Citizens For Business and Industry. Here I meet people from all walks of life and all work disciplines. Finally, I am involved with Charlotte Reads, a local non-profit that focuses on literacy issues. This allows me to use my communication experience in support of an issue I feel very strongly about.

But it’s not enough to just join groups: you must participate to benefit fully. As a participant you haverepparttar 137993 opportunity to stretch, to gain confidence in yourself. Learn to lead by involvement onrepparttar 137994 board or in a special project.

If you are a communicator by trade, try being treasurer forrepparttar 137995 group to exerciserepparttar 137996 other side of your brain, or take on a special project about which you feel strongly.

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