Maximizing E-mail Security ROI - Part IV The Digital Monsters under Your Bed: E-Mail Intruders

Written by CipherTrust

This isrepparttar last of a five-part series on Maximizing Email Security ROI.

Remember your kid fears? As soon asrepparttar 109480 lights went out,repparttar 109481 monsters under your bed began plotting ways to get you. Somehow, though, you always managed to outsmart them and make it throughrepparttar 109482 night. Then one night you grew up, andrepparttar 109483 monsters went away for good.

Well, they're back. And they've unionized.

International rings of hackers, many backed by funds from organized crime groups, arerepparttar 109484 new monsters hiding under your bed-only now they'll attack in broad daylight. They've realized that there's money to be made by breaking into your network-lots of money-and they want their "fair share." They have advanced degrees, financial motivation and plenty of time to figure out ways around software-based e-mail intrusion "solutions" (yes, evenrepparttar 109485 really, really expensive one you just installed-sorry).

Once hackers have discovered a way into your network, all bets are off. They have access to any information residing on your servers, including your customer database, employee personnel files, bank account numbers and proprietary product information. They can run denial-of-service attacks to take down mail servers and disrupt your work environment. They can hijack your servers and use them as "spam cannons," sending millions of fraudulent e-mails purporting to be from your company. In short, they can do whatever they want.

This week's newsletter will identifyrepparttar 109486 specific dangers posed by network intrusions and explain how keeping these new monsters from stealingrepparttar 109487 digital lifeblood of your enterprise can ensure that your investment in network security is handsomely rewarded.

Determining E-mail Security ROI

When attempting to extract meaningful hard-cost data to evaluate e-mail security ROI, damages can be broken into two categories: Ongoing or Catastrophic. Ongoing costs tend to occur continually and increase in scale. For instance, a 10% increase in spam volume will result in 10% higher costs. Catastrophic costs, onrepparttar 109488 other hand, are "one-and-done" losses that are intermittent but categorically high when they occur. An example of a catastrophic cost would be a single security breach that allowed theft of proprietary intellectual property, causing millions of dollars in losses. In general, failure to prevent e-mail intrusions will result in expenditures that qualify as catastrophic.


Last week's IronMail Insider discussedrepparttar 109489 costs associated with allowing inappropriate material to crossrepparttar 109490 enterprise gateway or pass between workstations. The lawsuits resulting from companies failing to enforce e-mail policy and being held responsible forrepparttar 109491 messages crossing their networks all resulted in catastrophic costs torepparttar 109492 enterprise.

As with policy enforcement (and encryption,repparttar 109493 topic of next week's newsletter), intrusion prevention is paramount to a company's efforts to comply with legislation regarding customer, financial and patient information security. Federal legislation such as HIPAA, Sarbanes-Oxley and GLBA provides for steep financial penalties for corporations which fail to takerepparttar 109494 necessary steps to ensure information security (up to $250,000 per incident). In addition, potential arrests and criminal charges for company officers, and costly lawsuits from customers and patients should provide allrepparttar 109495 incentive necessary for companies to do anything possible to protect classified information.

How Autoresponders Boost Sales by up to 400%

Written by John Lynch

How Autoresponders Boost Sales by up to 400%

Imagine going to bed and waking up inrepparttar morning to find that you made sales while you slept - all because of your autoresponder!

What exactly is an autoresponder? An autoresponder is an automated email program that responds to an incoming email with a message written by you. The message can be written once and loaded inrepparttar 109479 autoresponder and forgotten about. It's as easy as that.

Some Uses for Autoresponders

1. Use autoresponders as an immediate acknowledgement to those who send you information. Letrepparttar 109480 recipient know that you have received their message and when to expect a reply.

2. Create a FAQ document to answer commonly asked questions about your product or service. Userepparttar 109481 familiar question and answer format.

3. Collect names and email addresses by using a capture form. This allows you to build a list and as marketers keep saying, lists lead to repeat sales.

4. Make all your articles and newsletters available via autoresponder.

5. Offer free reports or e-courses to show your expertise to your customers. This is a great way to capture prospects' name and email address for future follow-up.

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