Anyone who runs affiliate programs on their website or who advertises on other sites, knows importance of click through traffic. The higher your click through percentage, higher your profits. Whether your income is generated by hit, lead or sale, or any combination thereof, maximizing click through traffic is crucial in successfully marketing on web.
The term click through is synonymous with term hit - when a site visitor clicks a banner or text link taking them to another site or webpage.
In this article I will focus on vast difference between banner ads and text links.
Banner Ads vs. Text Links:
If you're only promoting your affiliate programs or advertising your own business using banner ads, you're losing vast majority of your click through traffic, which translates into lost income.
Banner ads tend to have a much lower click through percentage than text links. They also slow speed at which your page loads and can be distracting - even annoying, to your site visitors. We're all very familiar with banner ads, as they are everywhere, which may partially explain their low click through or hit percentage. A lesser used and vastly more successful tactic is text link.
A text link is a very short description of merchant's program, product, or service with a hyperlink to their website.
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The words CLICK HERE are a hyperlink connecting to merchant's site - http://www.taddgroup.com
The advantage of using text links over banner ads are numerous. The most important is they have a much higher click through or hit percentage than do banner ads.
The following example is actual statistics from one page on our website using one hour of traffic.
Banner Ad: 109 impressions / 5 hits Text Link: 109 impressions / 54 hits