Mastering Google Adwords For Profit

Written by James O'Keefe

Mastering Google Adwords?

Lets be honest here, Google is certainly one ofrepparttar biggest players as far as search engines go. The results returned by Google are fairly accurate, and while we take them for granted we cannot forget about allrepparttar 102364 days of work that must have gone intorepparttar 102365 algorithms that sortrepparttar 102366 wheat fromrepparttar 102367 chaf. As this must have cost them some serious money, it would have been unfair to expect Google to keep paid advertisers from their site and it was only a matter of time before paid advertising became an option.

Gettingrepparttar 102368 Balance Right

One ofrepparttar 102369 problems associated with adding paid for listings to search results is that you can't simply hiderepparttar 102370 paid for links intorepparttar 102371 results of a search term. Inrepparttar 102372 early days of cost per click searches it was oftenrepparttar 102373 companies withrepparttar 102374 deepest pockets that were guaranteed top spot for a term. The only thing such companies had to prove was thatrepparttar 102375 keyword was relevant torepparttar 102376 term, if of courserepparttar 102377 advert had to be reviewed before going live.

Search engines that offer paid for and free listings should really differentiate betweenrepparttar 102378 two types of link. I know that whenever I've used a traditional pay per click search enginerepparttar 102379 top few paid for terms aren't always relevant to what I was looking for, so I like to know before I click on a link if it was paid for or not.

Paid for results are fine, so long as visitors are aware they are paid for. Any pay per click engine that clearly makesrepparttar 102380 distinction betweenrepparttar 102381 two keeps some of its credibility by declaring its interest in a particular link.

Google Adwords Select

I'll admit I wasn't surprised when I heard that Google was offering a new cost per click program (Adwords Select); it was only a matter of time. However, having read throughrepparttar 102382 wayrepparttar 102383 program works, I was pleasantly surprised. Google's approach to their pay per click program isrepparttar 102384 way forward, not only does it filter outrepparttar 102385 obvious spammers in real time, but it can cut needless costs torepparttar 102386 advertisers while maximizing their own revenue!

There is a $5 setup fee if you want to userepparttar 102387 Adwords Select program, andrepparttar 102388 minimum charge for a click is 5 cents. While this can work out cheaper thanrepparttar 102389 normal Adwords program that is based onrepparttar 102390 cost per number of impressions, it is still enough to keep some ofrepparttar 102391 much smaller web site owners out ofrepparttar 102392 game as it were.

Having said thatrepparttar 102393 Select program offers features that can help out those that are on a pretty tight budget. To begin with there is no minimum monthly charge, so once you've paid your setup fee you will only be charged for what you use. Another handy feature that will save you any unexpected costs you can't afford isrepparttar 102394 ability to set yourself a daily budget. As soon as you've reached your daily limit, Google will temporarily remove your adverts fromrepparttar 102395 keywords you're targeting.

How cloaking your links can save you both time and money

Written by Hannes Johnson

How cloaking your links can save you both time and money (c) 2005 Hannes Johnson

You've most likely seen them in ezines, websites, etc. and quite possibly clicked on a few of them. If you've been in affiliate marketing you might have even used them yourself... or at least you should have. Because it can save you both time and money.

What I'm talking about are cloaked affiliate links. That is, small HTML files that hide your referral ID, username, member #, etc... and/or shortenrepparttar full URL.

How Do They Work? ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Usuallyrepparttar 102363 HTML file you use to cloak your affiliate URL forwardsrepparttar 102364 user torepparttar 102365 actual affiliated website just moments after clicking your cloaked link (or entering it intorepparttar 102366 web browser). The HTML file can also be frame-based, meaning that it will putrepparttar 102367 affiliate URL in an invisible frame sorepparttar 102368 user will only seerepparttar 102369 URL to your cloaked link and notrepparttar 102370 URL ofrepparttar 102371 website you are directingrepparttar 102372 user to.

What Is The Purpose? ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Many dishonest people will do anything they can to prevent affiliate marketers from getting their commission for their hard work. When people see a link that they recognize as an affiliate link they might cut your username off and buy directly fromrepparttar 102373 website or even worse, they might replace your username with theirs and take your commission.

Also, some people might be uncomfortable clicking on a link they recognize as an affiliate link.

What link would you rather click on: or

Tests have shown that up to 30% of all affiliate commissions are STOLEN by people who replace with their own link to "buy at a discount" and it's a serious problem.

How Can You Prevent That? ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Ifrepparttar 102374 service you are affiliated with uses cookies or other tracking devices using a cloaked link that refreshes torepparttar 102375 affiliate URL should make sure that you getrepparttar 102376 commission/ referral you deserve. Because oncerepparttar 102377 user clicks your cloaked link and is redirected to your affiliate URL a cookie with your referral ID is saved onrepparttar 102378 user's computer andrepparttar 102379 user should be less likely to succeed in stealing your commission.

Here is a sample ofrepparttar 102380 HTML code you can use to create a HTML file that refreshes to your affiliate URL:

<#html> <#head> <#title>Loading... please wait<#/title> <#meta http-equiv="refresh" content="0;URL="> <#/head>

<#body> <#p><#b><#font size="+1">Loading... please wait<#/font><#/b><#/p> <#p>If you are not redirected in 10 seconds <#a href="" rel="nofollow">click here<#/a>.<#/p> <#/body> <#/html>

Just replace "" withrepparttar 102381 referral URL your affiliate program gave you.

However, if your affiliate service/program doesn't use cookies or if you're not sure, it would be safer for you to use framed cloaked links because thenrepparttar 102382 user won't see your full affiliate URL and won't be able to cut off your referral ID.

Here is a sample ofrepparttar 102383 HTML code you can use to create a HTML file that puts your affiliate URL into an invisible frame:

<#html> <#head> <#title>Name of your affiliate program<#/title> <#/head>

<#frameset rows="100%,*" frameborder="NO" border="0" framespacing="0"> <#frame src="" name="mainFrame" border=0> <#frame border=0 scrolling="NO" noresize> <#/frameset> <#noframes><#body> <#/body><#/noframes> <#/html>

(Note from author: In order forrepparttar 102384 HTML code to be seen correctly I've added "#" signs. If you intend on using this code just removerepparttar 102385 "#" signs.)

Just replace "" withrepparttar 102386 referral URL your affiliate program gave you. You should also changerepparttar 102387 title torepparttar 102388 actual name of your affiliate program or something else you think is appropriate.

You should know though that people will always be trying to get passedrepparttar 102389 cloaked links so there is never a 100% way of ensuring your rightful commissions. But using cloaked links will definitely decreaserepparttar 102390 chance of you losing out on a commission.

But How Can It Save You Time? ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Now that we have seen how cloaking your links can save you money how can it save you time?

Well, I realized this recently when I decided to drop out of a certain affiliate program. I had been promoting this program on several places onrepparttar 102391 internet andrepparttar 102392 URL I was promoting was a cloaked link I had created on my domain.

You can understand that I no longer wanted to promote a program I was not affiliated with any more. So I was looking forward to at least a half hour of searchingrepparttar 102393 internet for places where I had put a link to this program and either change it or delete it.

But that's when I realized I didn't have to hurry and delete all these links so I wouldn't be wasting money and credits on this program. All I had to do was log in to my website and editrepparttar 102394 HTML file I had created to cloakrepparttar 102395 program's URL and makerepparttar 102396 file direct people to another URL I was comfortable promoting.

Cont'd on page 2 ==> © 2005
Terms of Use