Mass Marketing Manufacturing Media Blitz Founder TR Cutler, Inc. Adds Strategic Alliance Partner Focus MarketingWritten by Thomas Cutler
Ranked as nation’s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) has added another strategic partnership with Focus Marketing (www.focus-market.com). According to Cutler, “This strategic alliance makes sense because we know value Focus Marketing brings to table. From Collateral Development, Event Management, Internationalization, Distribution Channel Development, Networking Programs, Lead Generation, Website, and Newsletters, TR Cutler, Inc. can now provide a comprehensive turnkey marketing solution.”• Cutler founded Manufacturing Media Consortium™ in same year. This is a group of more than 2000 journalists worldwide writing about trends, data, case studies, profiles, and features in manufacturing and industrial sector. Cutler worked with hundreds of media outlets to expand coverage and importance of manufacturing media coverage. • Cutler created "Mass Marketing Manufacturing Media Blitz", a comprehensive 90 - 180 day program allowing manufacturers with little web presence or with a new product introduction to go from zero to sixty in a short-term PR campaign.
| | Encompix ETO ERP Proves Efficiency to B&K CorporationWritten by Roger Meloy
B&K Corporation has two Michigan manufacturing plants, one in Fenton and one in Saginaw. The company founded in 1952 recently transformed their technology process by implementing ETO (Engineer-to-Order) ERP (Enterprise Resource Planning) Leader Encompix, based in Cincinnati, OH.Kurt Kuck, CFO for B&K shared some of operational challenges company faced on a daily basis prior to Encompix implementation. Kuck noted, “We are a special order business. Every order we get is different in some regard, but many of our machines have some commonality to them. Our tendency was that when we received a new order, we had not simplified method of identifying what we could use from previous orders. That approach just added to cost. What was needed was some standardization.” Kuck also on lack of efficiency in old Syteline system from Symix (now Infor Global Systems). “Syteline was fine for tracking material and labor costs. But what was lacking was capability to bring it all together into a job cost system that we could use for percentage of completion.” Kuck noted they did not have a real time system. It was a very paper intensive system. The company would go into monthly job cost meetings that lasted hours and with three inch books of paper with all project budget recaps. The Syteline data was three weeks old.
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