Martial Arts Webmasters: Time to Optimize your site!

Written by Eric Gehler

A few months ago I was looking throughrepparttar search engines to see if my website was even found for certain keywords. Well it wasn’t. I knew something needed to be done, because I was losing potential customers to my Martial Art and Self Defense Classes. Asrepparttar 140476 Internet grows exponentially,repparttar 140477 important of a web presence is important.

After reading countless articles, spending hours optimizing every aspect of my site, I finally started to seerepparttar 140478 results. Targeted geographical keywords hit # 1 in Google. The name of my company has over 9 million references on keyword searches for that name and My url is currently number 7 out of 9 million. Not bad huh?

Well lets take a minute to discussrepparttar 140479 basics of SEO (Search Engine Optimization).

Search engines like Google, MSN, and Yahoo use spider-web crawlers to seek out text content of WebPages. Spiders also follow links both internal to a site and external ofrepparttar 140480 site to gather their information. The information they gather is used and to createrepparttar 140481 information you see when you do a search in a search engine. A complex logarithm based upon textual content, keyword density, inbound and outbound links, alt text, meta tags, etc are used to determinerepparttar 140482 SERP’s (Search Engine Results).

Step one to Optimize is reviewing your Meta Tags. Meta tags tellrepparttar 140483 search engines spiders what information to report, rather thanrepparttar 140484 spider guessing. Review your meta tags for Title, Description & Keywords.

Your Title should be somewhat descriptive of you website or product, rather than jusrepparttar 140485 name ofrepparttar 140486 company. Instead of Joe’s Dojo asrepparttar 140487 title ofrepparttar 140488 site, it should be something like Joe’s Martial Arts Dojo in XYZ, USA. This title will also act as a “keyword” to match a search engine inquiry for “Martial Arts XYZ USA”.

The Meta Description should also use significant words to describe your style, geographical location, as well asrepparttar 140489 name of your website. This description also acts as “keywords” to match a search engine request.

Keywords are words that you wish your site would be referenced when someone does an Internet search engine inquiry. Your keywords should phrases that include geographical locations. Instead of Self Defense as a Keyword,repparttar 140490 phrase “Self Defense Your city” will be more effective an appropriate. People 1000’s of miles away form your location will not be taking classes at your location. Your goal is to maximize and be # 1 for your geographical area. Regardless if you have no direct local competition, search engines will create competition for you if inrepparttar 140491 real world none exist.

Football Betting Trends

Written by Leo Mendelsohn

Willrepparttar football betting trends forrepparttar 140339 Super Bowl Participants revert back torepparttar 140340 norm or are we looking at a new trend? Until last year,repparttar 140341 past 10 yearsrepparttar 140342 winners ofrepparttar 140343 Super Bowl are a combined 58-79 ATS for a lousy 42% win ratio following their Super Bowl victory. Whilerepparttar 140344 losers ofrepparttar 140345 Super Bowl are even worserepparttar 140346 following year at 64-94 for a 41% win ratio. Combined, that is a record of 122-173 ATS for a low 41% win ratio. I mentioned all these figures last year inrepparttar 140347 Super Bowl Football Betting Trend article.

New England and Carolina brokerepparttar 140348 football betting trend last year by combining for a 68% winning percentage Against The Spread (ATS). New England was 13-4-2 (76%) and Carolina was 9-6-1 (60%).

A winning ATS recordrepparttar 140349 following season for a Super Bowl Participant had only happened 4 times out of 20 chancesrepparttar 140350 past ten years. (2 teams times 10 years = 20 chances) The Pittsburgh Steelers went 10-7 for a 58% win ratio after losing torepparttar 140351 Dallas Cowboys back in Super Bowl XXX. Denver had a winning record ATS twice, 12-7 (63%) following their victory against Green Bay in Super Bowl XXXII and after their victory against Atlanta in Super Bowl XXXIII they went 9-5 (64%)repparttar 140352 next year. Baltimore barely finished over 50% at 9-8 (53%) after beatingrepparttar 140353 Giants in Super Bowl XXXV. Carolina and New England increasedrepparttar 140354 total to six with their sterling records last year.

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