A few months ago I was looking through search engines to see if my website www.aimusainc.com was even found for certain keywords. Well it wasn’t. I knew something needed to be done, because I was losing potential customers to my Martial Art and Self Defense Classes. As Internet grows exponentially, important of a web presence is important.
After reading countless articles, spending hours optimizing every aspect of my site, I finally started to see results. Targeted geographical keywords hit # 1 in Google. The name of my company has over 9 million references on keyword searches for that name and My url is currently number 7 out of 9 million. Not bad huh?
Well lets take a minute to discuss basics of SEO (Search Engine Optimization).
Search engines like Google, MSN, and Yahoo use spider-web crawlers to seek out text content of WebPages. Spiders also follow links both internal to a site and external of site to gather their information. The information they gather is used and to create information you see when you do a search in a search engine. A complex logarithm based upon textual content, keyword density, inbound and outbound links, alt text, meta tags, etc are used to determine SERP’s (Search Engine Results).
Step one to Optimize is reviewing your Meta Tags. Meta tags tell search engines spiders what information to report, rather than spider guessing. Review your meta tags for Title, Description & Keywords.
Your Title should be somewhat descriptive of you website or product, rather than jus name of company. Instead of Joe’s Dojo as title of site, it should be something like Joe’s Martial Arts Dojo in XYZ, USA. This title will also act as a “keyword” to match a search engine inquiry for “Martial Arts XYZ USA”.
The Meta Description should also use significant words to describe your style, geographical location, as well as name of your website. This description also acts as “keywords” to match a search engine request.
Keywords are words that you wish your site would be referenced when someone does an Internet search engine inquiry. Your keywords should phrases that include geographical locations. Instead of Self Defense as a Keyword, phrase “Self Defense Your city” will be more effective an appropriate. People 1000’s of miles away form your location will not be taking classes at your location. Your goal is to maximize and be # 1 for your geographical area. Regardless if you have no direct local competition, search engines will create competition for you if in real world none exist.