I have said it time and time again that marketing, no matter what type you choose, is a building process. Here is whole thing summed up in one situation:

Assume for a moment that you had never heard of this thing called "Cola". You go to your mailbox and get your mail only to find a postcard that says "New Fizzy Drink! You'll Love It! A Taste Like Nothing You Have Had Before!" You might run right out and try it, but more than likely, not. Most people won't.

So you get a second postcard.

Still you do nothing.

Then you are talking to you’re a friend from across town who says "Hey, have you tried this Cola thing?" It turns out that after he got his second postcard he went out and got a bottle to give it a try.

Now Third postcard shows up and you're thinking "OK, fine, I'll give it a try." And you do, and you do love it, and it is like nothing else. So now you have to tell your brother about it.

You see where this is going. If makers of "Cola", whoever they are, had sent cards to whole town one time and then abandoned marketing due to a lack of response they would have missed out.

Trouble defining their "BIG PICTURE"

Little to no understanding of "evolution focus"

Overwhelming feelings of "being stuck", "spinning wheels", "not knowing what to do next"

Not enough information about options, alternatives and solutions to common strategies

Not enough knowledge or support to ask right questions when researching opportunities

Challenges in differentiating between "good advice" and "bad advice"

Difficulty bouncing back from ill advised decisions

Exhausting unnecessary dollar amounts for otherwise less expensive projects

Not enough resources to avoid future mistakes

Unrealistic expectations about each unique component of marketing mix and how enlisting one does NOT guarantee another.