Sales & Marketing

Marketing your Business for Success

By Ryan M. Hoback, Motivated Entrepreneur Incubation & Consulting

A pinch of this, a pinch of that, some creative stirring, and marketing mix that can’t be matched. This is what “marketing your business for success” is all about, capturing reader’s attention and delivering intended message. By now you understand that in order to promote your business; an integrated marketing communications idea is absolutely crucial to a successful promotional campaign. This is a concept of marketing that revolves around portraying a clear and consistent message about company, business, or product and illustrates company's vision and mission.

What is it that makes your idea stand out, what about your concept is different than what everyone else is doing? Is it different, does it even need to be? Figure out what type of customer – your exact demographic – wants your product or service, then start brainstorming on what it is that appeals to that audience. You need to be extremely creative, visually appealing with your delivery, and intellectually interesting while thinking outside of box.

We need to start thinking about niche angle that will capture attention that we are looking to achieve from our marketing efforts. What is their age, their annual income, and what are common interests of group? Using this information you begin to start strategizing on different types of media to utilize in order to be most effective while maintaining cost efficiency. Newspapers and local trade magazines are by far most popular in localized markets, newspapers reach a wide audience and trade magazines captures niche customer base you are trying to appeal too. Radio and T.V. are costly ways to advertise; however with new technology evolving cost of producing these advertisements is becoming more affordable. Radio and T.V. also have a large audience base, yet can be targeted to individual sectors of population. Outdoor billboards and transit advertisements are another way to appeal to a mass audience. The internet continues to be fastest growing segment of advertising market, and has become more and more effective in its application. An effective internet advertising campaign revolves around a well-designed website that has great functionality, an exceptional optimization program that ranks you high in search engines, and a targeted analysis of websites that have a high number of page viewings from your marketing demographic.

No matter how good you are at your chosen profession you can only physically connect with so many people in your lifetime. Even very best professionals can gain from input and suggestions from vast number of professionals available to you via Internet. Well chosen connections may well mean difference between success and just treading water.

My business is writing and global marketing. I started taking networking seriously after I set up my RAW Power Writing website and started often tedious and seemingly unrewarding process of self marketing. I read several article on best ways to market my business and benefits of networking were soon clear to me as a resource to achieve my aims and much more.

I previously thought term “networking” referred to often sleazy sales techniques and spamming, neither of which I wanted any part of. I soon learned different and started seeking professional people all over globe in order to not only expand interest in my business but to find people of a like mind to me with whom I could share my experience and advice. With over 25 years experience in global marketing after having lived in 10 countries and having done business on ground in over 50, I felt I had something to offer. Most experienced professionals have something positive to offer others and are willing to do so, given opportunity to connect. Networking provides that chance.

The type of person you seek to join your network is important. Though you can not “vet” entire network your direct connection may have, you can vet direct connections themselves before asking them to join your group. In most on-line networking groups you then have opportunity to review credentials of anyone asking to join your group before you admit them as trusted contacts. In others (such as Ecademy; www.ecademy.com/) you are notified when a member merely views your profile, giving you opportunity to view theirs in turn and then decide whether you want to ask them to join your group.