When was last time you were thinking of something, as simple as coffee, and “Starbucks” appeared in your mind? This, my friend, is what they call "savvy marketing" and it's as old as day is long. The reason that marketing has been around for so long, is that for some odd reason, more we keep something in forefront of our mind, more we inquire, more we "Google" it, and more we buy it - it is why we think that we're wearing Levi’s instead of jeans.

What would you and your colleagues think of jointly creating a tips booklet? Each of you contributes several tips, has someone else oversee all of production, and gives you ideas for marketing it. Each colleague shares in costs, making entire thing not only palatable price-wise but an exciting prospect and even fun to do instead of some kind of drudgery. It's very possible this is a solution that just had not yet come to mind. I can almost see you sitting there saying “yes, that's perfect.”

Collaboration is far from being a new thing. Book anthologies are done all time. Cookbooks have been created just this way for years and years, with each person in a particular group contributing their favorite recipe. The hugely successful "Chicken Soup" series is probably one of best known anthologies of recent times. It's just taken awhile to realize that same thing can be done with tips booklets, and done within any self-contained, self- formed group rather than only a publisher of an anthology gathering unrelated people together to create book.

Look around you. You probably have colleagues, a circle of professional friends, people you utilize as a sounding board, as a mastermind, as a respite from your daily process. And you each like doing work you've prepared yourself to do, whether it's being a business coach, a hypnotist, a retailer, an artist, a realtor, or endless other possibilities. Yet you also love idea of being a published author, seeing your name in print, someday, when you get around to it, when stars and planets are aligned just perfectly. Or idea of expanding an existing product line appeals to you, and a booklet seems to be ideal answer for that.