Marketing vs. Business BrochuresWritten by Mart Gil Abareta
Brochures can either be used as marketing or business brochures. How does two differ from each other? Well, a marketing brochure is utilized to sell products or services of a business to target clients. A business brochure, on other hand, is used to give your new or target clients an overview about main purposes of your business. The latter can be considered as your client’s initial communication with your company so it is important to make it a really good one – something that motivates your readers to know your business more deeply.
Business brochures must contain pictures to make it more appealing and add more spice of life. I must say that photos are an important element of an effective brochure. Color pictures are an additional advantage to your business since color draws immediate attention from your target audience. However, during design process, it is important to be very careful in choosing size of your photos or graphics to avoid overcrowding in your brochures.
In addition, a business brochure must explain your business vision, mission and objectives clearly. Obviously, this is important for your readers to automatically understand your company goals even at first reading of your brochure. Remember that your aim here is to inform them about nature of your business. It is therefore essential to make all information in your brochure as meaningful as possible to make them want to hear more about you after reading your brochure.
Nothing Compares to Color BrochuresWritten by Mart Gil Abareta
Brochures are an integral part in marketing campaign of every business. And I must say that aside from its design, most important element of an effective brochure is its color. Color, when incorporated rightfully, can add more impact not only to your brochures but to almost all your marketing materials. It can heighten interest of your prospective audience too. Therefore, you have to include as many colors as possible in your brochures without making it look too flashy and over-decorated.
With various colors that are available for you to choose from, you have to choose right colors that complement each other beautifully for your brochure to have a unique appearance. You have to know perfect colors that describe your business. Remember that your brochures will talk to your clients in your behalf so you have to keep them presentable and professional-looking. There are still other stuff that you can use to accentuate your brochures such as photographs, engaging text colors, and type of paper.
Images and pictures can bring out color in your brochures. Aside from fact that they add spice of life to your promotional materials, they also draw reader’s attention to read your brochures more upon seeing photos of your company’s representatives. When it comes to selection of colors of texts, many businesses pick a special font and color intended only for use in entire brochure.