“Get your positioning and your programs implemented properly, and numbers will come. But you’ve got to have some patience.” – Jack Trout with Steve Rivkin “The New Positioning. The Latest on World’s #1 Business Strategy”

One of biggest derailers of successful marketing is process of continually changing your marketing strategy. According to Jay Levinson, author of Guerilla Marketing series of books, says in book “Guerilla Advertising”, that many great advertising campaigns are abandoned much to early before they have a chance to produce great results.

Understand that because consumers are bombarded by advertising images and messages constantly, they will perceive those messages and images that are consistent. You need to slowly work your way into brain of consumer. Bullying your way in may produce some short term results but given way consumers think, a bullying approach will soon be dismissed and filtered out.

Let's start off by reviewing formal definitions of each and then we'll explain how marketing and advertising differ from one another:

Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; non-personal presentation or promotion by a firm of its products to its existing and potential customers.

Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for mutually advantageous exchange or transfer of products.

After reading both of definitions, it is easy to understand how differences can be confusing to point that most people think of them as one and same. So, lets clear up confusion.