We've all heard of idea of multiple streams of income, if from no other source, then from Robert Allen's books on that topic. But what does it really mean to build multiple streams of income? What does it take, and can anyone do it? What's process, and where should an Internet marketer start?

For many new marketers, most common obstacle in their new business is just to get started. They will usually have an idea, whether for their own product or service or to work as an affiliate. They will buy ebooks, audios, software, study hosting plans, and so on, trying to learn everything they can. The trouble is, they can on doing those things and never actually do anything. There's nothing wrong with learning from various products, and there are certainly plenty of tempting marketing info-products available. But at some point, they actually have to do something.

Perhaps second most common obstacle, and one that is hard for even veteran marketers to deal with, is difficulty in staying focused on one project, one goal, or one product. Marketers seem to be a curious lot, and by and large are naturally drawn to different paths of earning income, different marketing techniques, and yes, latest info-product or software of day. Even marketers who've gotten past idea that one-click will make them rich still tend to fall into habit of hopping between projects.

To truly understand what building multiples streams of income in Internet marketing is all about, let's carry idea of to a real life analogy. Let's pretend we're farmers who need to irrigate our field so our crops will grow. These crops will both feed us, and provide us with an income since we can sell a portion of them. Nearby are several rivers, where water is plentiful. Step by step, what do we have to do?

I think it is important to realize that those little errors and misjudgments you had will help you grow and learned from them. The most important thing you need to realize is that it is almost impossible to succeed instantly in anything you undertake in life. In order to grow, we all need to learn. And you can only grow with experience and by making mistakes. When you make mistakes, (which you will in course of your personal or business life), you analyze them, then you make appropriate decisions to change what you did. Now you probably understand what I was saying above that it is almost impossible to grow without making mistakes and encountering obstacles. In order to grow you need to know what works and what doesn’t. As you learn from your mistakes, you rectify them and you can grow.

"I learned more from one restaurant that didn’t work than from all ones that were successes."

– Wolfgang Puck, chef, restaurateur

The important thing is not to be upset but to see something positive in everything that happens to you. Remember proverb. Every cloud has a silver lining. Let me give you a prefect example. At end of my second year in business I realized that I would have done better if I had used U.S call centers instead of Indians call centers. I even consider that it had been a mistake. I asked my partner to find a U.S call center and she did through a B2B website. When I learned about such a service I thought it was so a great idea and I decided to launch a website that would offer same service. WOW! This business is a great success and has brought my company GREAT REVENUES.

One important thing is to evaluate your situation regularly. Don’t wait till end of year to find out what you accomplished during year. If you do that at end you are most likely to be unsatisfied with your yearly sales revenues.