I use three primary ways to get interested subscribers to sign up for my ezine. Purchased leads and subscription services, ezine directories and article writing.

Purchased Leads/Subscription Services

Purchased leads and subscription services work with you to get subscribers to sign up for your ezine. You agree to purchase x amount of subscribers per month from a subscription service for a fee and they will advertise your ezine for you until they have filled amount of subscribers you have purchased. Most companies will always give you more than amount you purchased due to bad email addresses, removals, and undelivered emails. Subscription services are ideal for anyone that is first starting out as a way to get quite a few subscribers in a relatively short amount of time. You will also have a choice of single opt-in or double-in subscribers. Double opt-in subscribers actually have to reply to an email to validate that they are interested in your ezine, where single opt-in will get your ezine automatically. There are many subscription services to choose from and I advise trying different ones because every list is different.

EZine Directories

Ezine directories are websites that will allow you to submit your ezine to their website. There are free and paid directories. You submit your url for your ezine and a short ad about your ezine and that is it. Here are few examples of some ezine directories I use. http://www.bestezines.com http://www.ezineadvertising.com/ http://www.ezine-dir.com/ http://www.ezinelocater.com/ http://www.ezine-marketing.com/ http://www.ezinesearch.com http://www.ezine-swap.com/ http://www.ezine-universe.com/ http://www.ezinepublisher.org/ You may also do a search at http://www.google.com for more ezine directories.

Since women view this aspect of game with such distaste, many of them try to play in game with no broadcasting. Remember this is a strategy of game. One must learn this skill. When to toot your own horn and how much needs to be practiced. Women tend to toot in an insecure fashion. They do it at wrong time and for wrong reason. Worst of all, when given right opportunity, most just clam up.

I’ll give you examples. Our office sends clients to other consultants in area, three of them are women, and three of them are men. Ken toots his own horn. Each time, he gets certified in new software, he lets us all know about it. He even has new business cards designed with certification logo. He lets us know about his latest endeavors, client base, etc. The women consultants have told me they can’t stand him. Since I realized he was just advertising, I never took this as a put down. The women felt he was bragging and putting them down. There’s that “Don’t take it personal” lesson here.

Let’s just further examine Ken’s skill. I’ve been on jobs with Ken and noticed that he never loudly toots his horn to client, only to us. When he first meets with a client, he’s confident, cool, and has done his homework. He already has information about that client’s company. He walks in, with paper in hand and at first meeting, hands client both his business card and brochure. He then quietly waits. That’s right; he shuts up. Wow, this is not Ken other female consultants see and know.

The client briefly reads brochure and asks Ken a few questions. Again Ken’s demeanor is modest. Then that male bonding thing takes over. Oh, they both like golf, (it was in his brochure.) They have mutual clients (it was in his brochure). Okay, Ken did it. How can I compete? That’s just it. I don’t have to compete I’m there with Ken. He has all glory at this moment. So what? This is not time for me to spit out all my experience. However, that is just what some women do. They feel they have to say something.