Marketing Your Internet Site: 5 Easy ways to drive traffic to your site

Written by Ben Blakley


1) Make your site great.

Put everything you have into to it. What are you interested in? Focus on your strengths and interests. Write something useful. Write something new. Make some lists (ie. top 10 ways to ....). Ensure all titles, links, meta tags are properly coded.

2) Develop your target audience.

Who are you marketing your site to? Although some sites may appear to be general interest - i.e yahoo. You want to focus on users who will bringrepparttar most value to you. Findrepparttar 124956 underlying purpose of your site, most ofrepparttar 124957 time, it is to get information out to a specific group of people, and increasingly more popular now to have e-commerce sites. But again, you are offering information on a product or service or multiple products and services, and then providingrepparttar 124958 online sale. Depending onrepparttar 124959 underlying purpose of your site, you will be able to quickly identifyrepparttar 124960 value target audience.

3) Buildrepparttar 124961 community

Now comesrepparttar 124962 fun part. You have to build a community of website frequenters. Not visitors, visitors are guest, people who stroll in and stroll out. In order to build a community, you have to keep your site fresh with new content that will keep users coming back. The internet term is sticky content. Now I am not just talking about getting those free syndicated content news article links from moreover.com, or other companies. I am talking about writing your own content. Or getting other peoples work (you have to have their permission of course). Many writers would love to have their work posted on many websites aroundrepparttar 124963 world, developing and growing their exposure. They will likely ask for a text-ad with their name, company, and link back to their website.

Another area, which you should use to keep your site up to date is to, build a library of relevant links. Userepparttar 124964 target attribute inrepparttar 124965 anchor tag sorepparttar 124966 link opens in a new browser window. An important part of this step is ensuring that you have submitted your site to all ofrepparttar 124967 major search engines. Don't bother with those paid submission schemes. They often are more hype than what they claim to do. One ofrepparttar 124968 most important things to consider when submitting to search engines isrepparttar 124969 coding of each page, unique titles on each page, then have corresponding text inrepparttar 124970 main body. Also make use ofrepparttar 124971 ALT="" attribute, especially if your site has a lot of images.

Ensure that you take a look at specialty search engines for your industry / value target. / geography. IF you are a Canadian site, you would want your site listed in all ofrepparttar 124972 major Canadian search engines (Sympatico and so on). If your site deals with automotive products, you would want to be listed on various automotive specific directories. One site, searchenglinewatch.com, provides a list of search engines inrepparttar 124973 various categories. IN addition, a simple search for "Automotive Search Engines" on goggle would yield you something.

4) Getrepparttar 124974 WORD OUT.

Make it known that you are out there. Issue multiple press releases on interesting services offered on your site. Ensure that you have Unique Differentiation Content and Services, which you can advertise. Send out your custom press releases to editors in your value target. If you are selling something, or if you are providing a service (ie. discount travel packages) contact both print-magazine, newspaper editors. As well as web-guide, online based guides, and portals, as well as relevant e-zines. Relevant meaning,repparttar 124975 majority audiences of which match your value target.

How to Test Your Ads & Improve Your Profitability

Written by Angela Wu


It's so easy to blow through money when marketing a website. If you're like many new entrepreneurs, you may have already wasted several hundreds, if not thousands, of dollars on marketing campaigns that didn't give yourepparttar results you were hoping for.

So how does one figure out which campaigns are worthrepparttar 124955 time, trouble, and money?

You track them. Ad trackers are commonly used to monitorrepparttar 124956 results of a marketing campaign. A specialized 'coded' URL recordsrepparttar 124957 number of times people click onrepparttar 124958 link. You'll be able to see how many 'hits' and unique visitors you get from each of your advertising campaigns, and by analyzing this information, you can instantly see which of your campaigns are successful -- and which are not.

A hit-and-miss 'strategy' is simply too frustrating, and often times too expensive! Here are just a couple of examples of what an ad tracker can tell you:

EXAMPLE 1: Let's say you runrepparttar 124959 same ad in two newsletters or ezines. EzineA has 10000 subscribers, EzineB has 50000. Most beginners naturally assume that a larger number of subscribers means a better response rate. This isn't necessarily true. What actually matters is how many people READrepparttar 124960 ezine and how responsive they are! Your tracker will show you cold, hard numbers of how many subscribers from each ezine respond to your ad.

EXAMPLE 2: You create 2 different sales pages, each with a unique tracking link. You can send an equal number of visitors to each sales page, and let your tracker tell you which one is converting more visitors into paying customers.

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