Marketing Your Home Business

Written by Paul Jesse

Copyright 2005 Paul Jesse

Owners of home based businesses that are trying to make a living working from home knowrepparttar difficulties encountered through Internet marketing and trying to get your web page noticed in order to increase traffic and ultimately revenues. Some people just blindly pay a lot of money for advertising, and those who don’t have an advertising budget often times do not advertise at all. Both of these are detrimental to your business,

There are many ways to market your products and services inexpensively, so spending a lot of money could be wasteful. If you have no money to spend, you are asking your business to fail by not advertising. There are many areas for free advertising.

There are many options online and offline that will help you spreadrepparttar 137162 word about your business and your product and you will increase traffic and revenues because of it.

Check out offline venues for advertising, like local newspapers, your automobile, college campuses, bulletin boards at supermarkets,laundromats andrepparttar 137163 like. Purchase and pass out business cards. Also, make sure your URL is on every printed material you use in regard to your business whether it is stationary or free gifts. Having your URL out there will help people remember your address and be more likely to check out what you have to offer. This is free advertisement and something you should cash in on immediately.

Book Yourself Solid Key #4: Produce A Powerful Personal Brand That Sets You Apart

Written by Michael Port

Copyright 2005 Michael Port & Associates LLC

Would you rather be a big fish in a little pond or a little fish in a big pond? No matter which pond you want to swim in… you’re still going to have to become known for one thing if you want to get your trunks wet! The most successful professionals master one domain (the little pond) and then they go on to tackle bigger things.

Some people fear niches because they think it will limit their success or potential. That could not be farther fromrepparttar truth. If you want to create a thriving business you must develop a personal brand that highlights two things:

1. Your "WHO and DO WHAT" statement 2. Your "call to action"

This dual purpose message communicates your offerings on two distinct and essential levels. Your “WHO and DO WHAT” statement tells people who you help and what you help them do. Mine is “I help service professionals book themselves solid.” Your “call to action” connects you torepparttar 137115 people you’re meant to reach. It’srepparttar 137116 reason you do what you do – your purpose. I’mrepparttar 137117 “guy to call when you’re tired of thinking small.”

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