Marketing With Blogs - Part 4

Written by Priya Shah


Copyright 2005 Priya Shah

Inrepparttar first three parts of this article series on marketing with blogs, I discussedrepparttar 138867 reasons why blogs are excellent tools for marketing, and provided some tips on using your blog to brand yourself, boost your reputation and sell your products and services online.

In this article, I provide specific tips on using your blog help you boost your marketing ROI and visibility online.

#6: Use Good SEO Practices

Besides using keywords appropriately, takerepparttar 138868 time to learn about using trackbacks, pingbacks, good linking practices and basic SEO techniques.

Remember that in blogging, public relations equals PageRank. The more you link to others,repparttar 138869 more they will link to you.

Submit your blogs and feeds to directories and search engines.

#8: Track Your Results

Keep track of your sales, inbound links, citations by using tools like adtrackers, Blogpulse and Marketleap. Also offer your readers incentives to participate in surveys.

This information is very valuable because it will help you understand what your market needs and how to give it to them.

It will also help you understand how much your blogging is helping your marketing efforts so you can tweak your methods and get more out of them.

#9: Listen And Learn

When were blogging we usually stating our opinions openly. As bloggers its all right to be controversial and frank while blogging.

But what happens when a potential customer posts a nasty or rude comment? Some bloggers think its OK to be rude right back, and even go so far as to call that person names.

Marketing With Blogs - Part 3

Written by Priya Shah


Copyright 2005 Priya Shah

In part 1 and part 2 of this article series on marketing with blogs, I discussedrepparttar reasons why blogs are excellent tools for marketing, and provided some tips on using your blog to sell your products and services online.

This article continues with more tips on using your blog to brand yourself and boost your reputation online.

Tip #4: Use Your Blog To Inform, Share and Entertain

The reasons why they read your blog is because they want three things.

1. They want information 2. They want to be entertained 3. They want to get to know you better

The reason why blogs are so popular with internet users is because they allow us to combine all these possibilities in a single medium.

Use your personality, opinions, expressions as a way of drawing readers to your content, and create good information to keep them coming back.

Multimedia blogs are especially good for this purpose because they entertain and that adds a viral component to your marketing.

Remember to always be yourself. Dont put on a fake persona. If you hire someone to blog for you be upfront about it.

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