Copyright © 2005 Priya Shah
Marketers have found that blogs are excellent tools for communicating with their audience. Anyone who has something to sell or an idea to promote can benefit from using blogs.
Corporates like Nike are using blogs to build branding. Microsoft and Sun are using them to communicate with developer community.
Blogs have a number of advantages that make them excellent tools for communication.
They are cheap to install and require little or no technical expertise. So entry point for blogging is very low when compared to expense of hiring a website designer.
While building a website is often out of reach of most solo entrepreneurs, anyone can start a blog. If you canít write or hate to write, you can start an audio or video blog. The possibilities are endless.
Blogs also help you create content that search engines love, and encourage linking from a number of other bloggers who write on similar topics. This makes them excellent tools for getting high search engine rankings and boosting your visibility.