Assessments are challenging traditional website registration incentives, such as e-books,special reports, and tip sheets.

Why assessments?

Assessments are questionnaires visitors fill out on your website. Instead of immediately providing scores on your site, however, autoresponders deliver scores by return e-mail. Assessments are easier to create than e-books and reports. More important, you'll learn more about who's signing up for your incentive than just their e-mail address. This permits you to profile specific prospects, so you can fine-tune your follow-up to their specific needs.

What you can learn?

You can create assessments to learn whatever you want to know, at any point in a prospect's relationship with you:

• Frustrations and goals. What problems are keeping your prospects up at night? What are their most important goals? • Knowledge and experience. Find out how much prospects already know, and other solutions they may have tried. • Teleseminar content. Find out which topics are important to your market. • Compatibility. Assessments help you avoid potentially problem clients. • Progress and satisfaction. Use assessments to measure progress and satisfaction after teleseminars, coaching sessions, or purchasing an e-book. • Concerns and objections. What's keeping your market from buying? Objections are often result of miscommunication or insufficient communication. Assessments help you clarify misunderstandings and create clearer marketing messages in future.

How are assessments created?

The best way is to use tools at web sites like www.assessmentgenerator.com, that specialize in them. Assessment Generator, for example, offers numerous resources to help you choose right type of assessments and ask right questions. Plus, you can sign-up for a 30-day free trial. Sign up!

Where do assessments appear?

A Case Study

Are you familiar with Rebecca Fine's site over at http://www.thescienceofgettingrich.net/ ?

If not, take a moment to surf over and have a look around. Rebecca took a classic public domain work and built an entire site around it. She simply gives e-book away in exchange for a opt-in list subscription, and builds in income streams by offering extra value in form of:

Recorded audio cds of her reading The Science of Getting Rich A special pay what you can training course to enhance book contents Back end promotions of affiliate products Her approach worked marvelously. Her opt-in list alone boasts over 1,000 subscribers in more than 100 countries. Subscribers and visitors alike rave about her site, and she has one of most responsive lists around. This is any internet marketer's dream scenario.

Granted, Rebecca was able to capitalize on public domain early – and it's not always easy to find books of this caliber that you could use to follow in her footsteps. This is why I'm going to recommend to you an alternative to this method which is: a) easier and b) should work just as well if you put proper effort into it.

Dropping Books for Software

Surf over to any freeware or public domain software site and it won't take you long to spot hundreds of niches in making. All you need to do is pick a program to give away as bait for building your subscriber list, and you're more than halfway there.

In fact, you could spend next few weeks getting by on nothing more than a landing page. You'll gather your leads while you build out your site or work on creating your product. You can also direct those leads to an affiliate product.

The most work you'll invest will be in writing your follow up e-mail series to keep prospects on line.

Let's take a look at a sample scenario to see how this method looks in action.

Step 1:

I've surfed my way to a software distribution site called Snap Files: http://www.snapfiles.com/ I make sure to click freeware in top navigation tab, and begin browsing categories. In miscellaneous tools section, there is a sub-category for PDF tools.