First of all, you can't just assume that people will read what you post. And second, they aren't necessarily people you want reading your advertisement. Here's what you can do to make sure *right* people are actually *reading* your post.

The first thing you need to do is get people to open your message. Until they open it, all they know about it is what title says. The title has to draw them in.

---------- Let me pause for a moment to clarify a couple of things. There are typically two types of forums. Some will list every person's message in a list on page. And messages will be grouped together as threads (a thread is a topic). In this case, each person can put a unique title on their message. An example of this is at http://www.dave-brown.com/howtoforum.html

The second type of forum you'll see will only list different threads, but not individual messages within each thread. In this case, whoever started thread decided on title, and that's what everyone sees. An example of this is any of forums listed at http://associateprograms.com/discus

What I'm about to say regarding titles is only relevant to first type of forum. ----------

Make sure that title of your message is going to make people want to read it. The default title is usually just original title preceded by "Re:". Don't use that. Give your message an original title.

But just using an original title is not enough. It needs to make people want more. You don't need to hype it up. You just need to make it interesting. Here are some examples:

The best one I've found Just be careful about... Two things you should know

These are examples of titles you might use if you were responding to someone else's post. Your message would then make a comment on original post. So title of original message would lead into yours.

But what if you could harness this contagiousness - in a good way?

You can! Add a signature file to your emails. A signature file is quick and easy to make, but potential to reach many eyes is great.

How to set up a signature file: