Marketing Tips for Internet Gurus

Written by Diane M. Hess


A successful on-line business, just like one that is not, needs a marketing plan. If you haven't updated your plan recently, it's a good idea to do it now. Here are two essentials that every plan should have, because having a good plan will increase your profits.

1)Focus On Your Market Position What end ofrepparttar business are you placed? If you're selling expensive motor vehicles to rich people you would not want to place yourself in a market that sells Honda's. Cadillac would be more appropriate.

To help you fine tune your market position get feedback from your visitors. Consider adding a "live chat" feature to your home page. Most web hosting companies include this service (CGI scripts) that can be found on your "web control panel." If you are not a do-it-your-selfer, or don't haverepparttar 150358 time, there are several places on line where you can sign up and use their free "live chat " version. (All you would need to do is copy/pasterepparttar 150359 code in your webpage.)

GoDaddy’s Super Bowl Commercial Success

Written by Rodney Ringler

Many industry people questioned GoDaddy’s decision to payrepparttar large amount for a Super Bowl commercial. But 7 months later it seems to haven provided a large boom forrepparttar 150310 company and is still being talked about. GoDaddy leads all registrars this your in domain name signups and just this week I read 3 website promotion articles that referencedrepparttar 150311 commercial.

GoDaddy made a calculated decision to nationally “brand” their name usingrepparttar 150312 Super Bowl commercial. They also decided to make their commercial “news” by making it a racy play off of last year’s Janet Jackson fiasco usingrepparttar 150313 Senate Hearings theme. This maderepparttar 150314 commercial more then just a commercial. It made it News. I read aboutrepparttar 150315 commercial in Time magazine 2 weeks beforerepparttar 150316 Super Bowl even aired it. Using this clever trick GoDaddy was able to makerepparttar 150317 most of their airtime by receiving press before and afterrepparttar 150318 commercial. This extra press only further “branded” their name with consumers.

Paying a large amount for one 30 second commercial can be a large gamble for any company, especially one trying to mark their image onrepparttar 150319 minds of consumers. But to makerepparttar 150320 commercial newsworthy practically guarantees your money’s worth and continues to create talk 6 months later. The next key to its lasting “brand” power will be weather it is compared next year torepparttar 150321 new crop of commercials.

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