A successful on-line business, just like one that is not, needs a marketing plan. If you haven't updated your plan recently, it's a good idea to do it now. Here are two essentials that every plan should have, because having a good plan will increase your profits.

1)Focus On Your Market Position What end of business are you placed? If you're selling expensive motor vehicles to rich people you would not want to place yourself in a market that sells Honda's. Cadillac would be more appropriate.

GoDaddy made a calculated decision to nationally “brand” their name using Super Bowl commercial. They also decided to make their commercial “news” by making it a racy play off of last year’s Janet Jackson fiasco using Senate Hearings theme. This made commercial more then just a commercial. It made it News. I read about commercial in Time magazine 2 weeks before Super Bowl even aired it. Using this clever trick GoDaddy was able to make most of their airtime by receiving press before and after commercial. This extra press only further “branded” their name with consumers.