MARKETING TIPS FOR INTERNET GURUS
A successful on-line business, just like one that is not, needs a marketing plan. If you haven't updated your plan recently, it's a good idea to do it now. Here are two essentials that every plan should have, because having a good plan will increase your profits.
1)Focus On Your Market Position What end of business are you placed? If you're selling expensive motor vehicles to rich people you would not want to place yourself in a market that sells Honda's. Cadillac would be more appropriate.
To help you fine tune your market position get feedback from your visitors. Consider adding a "live chat" feature to your home page. Most web hosting companies include this service (CGI scripts) that can be found on your "web control panel." If you are not a do-it-your-selfer, or don't have time, there are several places on line where you can sign up and use their free "live chat " version. (All you would need to do is copy/paste code in your webpage.)