Marketing Strategy for Ecourses: Three Fast and Simple Ways to Find a Topic and Market

Written by Catherine Franz


One ofrepparttar fastest ways to attract more subscribers for your mailing list is to collect names by giving away free ecourses.

I taught a teleprogram on ecourses for months, yet I found many people understoodrepparttar 120691 concept, how-tos, and very few completed any. At first, I thought I was a lousy instructor. Everyone seemed to wanted to writerepparttar 120692 "perfect ecourse onrepparttar 120693 perfect topic" that will create miracles in their business, in their life. This is like asking to write a Pulitzer Prize winning book onrepparttar 120694 first try.

Ecourses are a great way to build your visibility; increase others trust in you, and to build you up as an "expert." During this process, it is important "learn by doing." Write free ecourses to (1) prove to yourself that you can do it, (2) move pastrepparttar 120695 learning curve, (3) and get something out on your web site that will attract more people to you and let them know that you haverepparttar 120696 wisdom for what you are selling (product or service).

The number one issue that kept emerging from attendees was topic selection. What should I write about? Darn, even that question scaresrepparttar 120697 pants off me when I hear it. It is so, so, so...overwhelming. It is as if I am taking all my 50 years and trying to snag one tiny insey piece to create a whole course on that people are going to judge me on. Phew, I want to go back to bed now and hide underrepparttar 120698 covers and I have written hundreds of them, can’t imagine what it would do to someone who hasn’t even done one yet.

Okay, dust off those mites; take a couple of deep breaths. Now, no cheating, takerepparttar 120699 breaths and let’s begin by asking a different questions so we don't get overwhelmed. A question that lead us to a list of possible topics for consideration.

Findingrepparttar 120700 Topic Possibilities

There are several immediate places to start your list of title possibilities. First, what are you learning now? Keep track ofrepparttar 120701 steps and what you are learning. Write up each step afterwards. How does it fit into your business or what you sell? Is there an angle that does? You will be surprised what appears when you setrepparttar 120702 universal laws of energy inrepparttar 120703 right direction.

Second, what do you already know how to do? Can you narrow it down to a 10 step or less process? Be very specific. Choose a small segment. Real small. Tiny bite size piece. It is easier to move outward with a topic and then barrel it down after you begin.

Create a list of many or just one or two, it doesn't matter. You can only begin with one anyway. Don't be concerned about choosingrepparttar 120704 best one. Just choose one and run with that one forrepparttar 120705 learning experience.

Now that you choose a topic, how does it mesh with what you want to attract to your business? Brainstorm with someone else to pullrepparttar 120706 two together.

Are there any topics that cover any fad that is onrepparttar 120707 Internet currently? If yes, send that one torepparttar 120708 top ofrepparttar 120709 list.

If you don't know what you are selling, then you have a different challenge. One that isn't covered in this topic. If you have been experience this challenge for some time, you have two choices: (1) get some outside expert help. (2) Choose that you don't really want to solve this because you will then have to start -- no more excuses. Realize that either choice is costing you at least $1,000 a day in revenue, energy or both. Don't choose to mull it over for another year, decide to let it go or get it done and move on.

MARKETING CONVERSATIONS, AND CONVERSATION STOPPERS

Written by Nina Ham


Where many marketing conversations get off-track arerepparttar ones you have with yourself, before you even pick uprepparttar 120690 phone or initiaterepparttar 120691 handshake. As independent professionals, usually atrepparttar 120692 helm of solo businesses, we sometimes find ourselves facing daunting internal obstacles as we try to begin our day’s marketing activity. With no one in our office-of-one to help with a confidence booster, an important resource to have in our self-management toolbox is a means of submittingrepparttar 120693 negative self-talk for an internal Second Opinion. Let’s imagine you’re about to pick uprepparttar 120694 phone to follow up on a promising contact you met a few days ago. You recognize thatrepparttar 120695 clammy hands grippingrepparttar 120696 phone are a sure sign that Fear of Rejection is in charge. You’ve convinced yourself thatrepparttar 120697 voice about to answer your call is just waiting for an excuse, any excuse, to hang up. What to do? Time for a Second Opinion! The Department of Second Opinions draws on that part of yourself that knows enough to questionrepparttar 120698 self-defeating voices by asking, “How real is this?” Buttressing its wisdom isrepparttar 120699 recognition that a conversation underlies every marketing activity as sub-text, a conversation that’s usually unspoken. While we may tend to think of marketing as telling people what we do, in fact all our marketing activities implicitly ask a question: “Do my services have potential value to you?” When Fear of Rejection is in charge,repparttar 120700 door slams shut on any potential conversation. “Do my services have value?” “No!” End of conversation. But what if you stay inrepparttar 120701 (unspoken) conversation and wonder, “What are they actually saying no to, and why?” They could be saying no to havingrepparttar 120702 conversation now, or to a perceived misfit between their needs and your services, or even torepparttar 120703 person they couldn’t say no to 10 minutes earlier!

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