And what true words those are! Your marketing efforts have ability to succeed or to fail based on words you choose to represent your products, services, and yourself in your ads.

You have ability to choose any words you desire. The problem is, sometimes, we draw a blank. Our minds seem amiss of anything creative to say. This is when a diverse collection of pre-written phrases, designed to bring miraculous changes to your ads, comes in handy.

A collection of pre-written phrases, which you can drop right into your ad text, offers a lot of magic, a good deal of choices, and an incredible journey through words which develop warmth, color, and add texture to your ads. With pre-written buzz-word phrases, you can bring your ad to life - immediately.

So how do you come up with these phrases and buzz words? The first step is to become aware of every advertisement you're exposed to, whether it be on television, in a newspaper, in email, or in a magazine. Just pay attention and study those ads.

The second step to gathering your pre-written phrases is to write down words which make an impact on you. Make a notebook, or a computer document, and as you are exposed to ads around you, jot down those phrases and buzz words. Here's some phrases and words I jotted down recently:

Accept nothing but best Because you're worth it Consider it a gift from you?to you

Customers want to believe you are in business to help them. They don't mind if you make a profit by helping them. But they won't buy from you if they believe you are only in business to get their money.

Here are 4 ways you can assure customers that you are in business to help them.

1. Personalize Your Sales Approach

Customers will not believe you really want to (or can) help them when they see you trying to sell same product or service to everybody.

Learn everything you can about your customers and their lifestyles. Then, sub-divide your targeted market into several narrowly defined niche markets.

Customize your sales messages to specific interests and needs of prospects in each niche market. Customers should be able to see your product or service as perfect solution to their specific situation.

2. Convert Everything Into Customer Benefits

One way to convince customers you want to help them is to focus on benefits they can get from you.

Customers don't really care about you, your company, your products or your professional credentials. They only care about benefits they can get by using your products or services.

Keep this in mind as you develop your web pages, sales letters and other promotional materials. Present everything in terms of benefit it provides to customers. For example:

...Don't just list features of your product or service. Explain how those features provide benefits your customers want.

...Don't just publicize your educational or professional credentials. Describe how those credentials equip you to do a better job for customers than your competitors.

3. Build A Relationship

You can also demonstrate your commitment to help customers by building a relationship with them. Few prospects buy on first communication - even if they desperately want or need what you are selling.