Marketing Magic: De-Bunking the Myth!Written by Carl Brown
Any one who has ever been to a magic show knows that magic is all tricks, not reality. It is simple entertainment with no lasting value. Marketers however, new and old alike, are infatuated with idea that there are magic tricks to make marketing campaigns work. This is problem, magicians get paid before show starts, marketers get paid when it's over. The marketers job is to change some ones thinking and persuade them to have a certain point of view. The magicians job is to trick your senses into believing something occurred. You can not create
| | One-hour Marketing SolutionWritten by Maria Marsala
There are people who have found ways to market with integrity and have lots of fun, too. If this describes you, then skip this article! Other people would rather be doing anything else - even getting a tooth pulled (well almost) - instead of marketing. If that describes you, then start marketing 60-minutes each day.Now, I'm not talking about creating forms, business cards, etc. Instead, take 1 hour each day and "really" market. First use that time to design a marketing plan (review your business plan for some ideas). Make sure that your plan includes many enjoyable ways to market or ways you think you'd enjoy. Do I hear lunch? Next, spend one hour per day conducting any type of marketing! Or spend equivalent of that time - 2 afternoons per week or whatever way works for you - as long as it equals 5 hours per week. Over time, you too will realize that marketing is fun. Without realizing, your marketing time will automatically begin to increase. Remember, if you get stuck... go to web or your local bookstore and check out "marketing" information. There are rows upon rows of "how to market" books. So, keep in mind, you can market your way, market with integrity, and have fun, too.
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