Marketing Is A GameWritten by Dave Cole
Marketing is a game, very similar to game of baseball. As most of our readers know, I manage local Pony baseball team. This past weekend we played in an 8 team tournament, and managed to get to final game, only to settle for a second place trophy. The first game we played in tournament, we lost. It was early Saturday morning when my boys took field. We were first place team in our league, but that day we would be facing teams from various leagues around area. When other team started arriving and as each of their players walked onto field, it seemed like each boy got bigger and bigger. Soon I started to hear my kids saying things like, "Boy, look at those guys....look how big they are!" As my team was sitting there watching other team warm up they were all saying, "We can't beat these guys, they're too big and they hit ball too good." Well guess what happened? Yep, first game we lost. We had 11 of our batters strike out, many of them missing ball by 2 feet or more! And my team came into this game averaging 10 runs a game! We only got 3 hits and 1 run in game. We lost that game before first pitch was even thrown! Now, here we have my team, in first place in our league, we've beat almost everyone by 10 runs or more this season, we're playing great ball and we fall flat on our face. Reason why ===> My boys "knew" they couldn't win that game because opposition "looked" bigger and stronger and better than they did. They talked themselves right into being losers.......they looked at adversity and saw a giant......instead of looking at who they were and what they had already accomplished....and what they could accomplish. Well we came back from that loss and fortunately played a team of "small" kids next game. That got boys heads back on track. And we went on to have a really big win on Sunday against a team of boys that were even bigger than first team!
| | Marketing and Product Development MagicWritten by David Cameron Gikandi
If you are like most people, you probably have a constant desire to get ahead in life, personally or in your business or career. Here, we shall look at two areas of life and how you can make them happen faster and more powerfully successful. The two areas we shall look at are marketing and product or business development. Whether you are employed or self-employed, you are always marketing something. You market yourself, your skills, your products or your business. And no matter what you are, you are always developing. You develop yourself, your products or your business. Now, let us look at a magical process you can use to get ahead in marketing or any area of development.Step 1 Reasons are what empower us to achieve. Without reasons, your life lacks meaning, feels empty and is characterized by lack. So first find out real reasons you wish to succeed at any marketing or development venture. Find out why you wish to develop or market yourself, your business or your products and services. Why do you wish to do it? Your first answer may be 'to make a lot of money'. Ask yourself again. Why do you wish to have a lot of money? You may find that you would like money to travel, invest, buy things, explore opportunities, have freedom, or make certain contributions. Make a written list of reasons why you wish to have money. The reason you make this list is that world around you comes from your thoughts. Look at your life as it has been throughout your past. Remember also thoughts that used to preoccupy you in your past. Remember your dreams, fears, aspirations, and preoccupations. Do you see how strongly related your life has been to your th! oughts? You will notice a definite link. Life situations arise from images of mind. They are mind expressed and manifested into physical. Keep these reasons that you have listed above at all times. Keep these reasons in mind and let them form images. Play with these reasons, get into them, visualize and fantasize, get excited about them, and be grateful that they will definitely come true by universal law! Feel how it would feel if they all came true. In your mind, experience them as reality, and notice quality of energy you would feel if they were they in your physical life now. Then always remember this feeling all time. In other words, as you go throughout your day, feel as if you had accomplished all these reasons, and keep their vision in mind; this is what attracts them to you in your physical world. Right now, start being person you would be if you had already achieved your goals. Step 2 Now let us get back to marketing and development. Why do people get paid? They get paid because of their knowledge. Why do you pay an electrician to fix your electrical items? Because he or she has knowledge on electrical items. Why do you not pay a doctor to fix your radio? Because a doctor does not have knowledge to fix radios. Here is point: knowledge applied is what raises money in cash. It is what converts wealth consciousness into cash wealth. So what kind of knowledge gets paid for? Any knowledge that improves people's finances, health, relationships and happiness will earn money. So next step is to build knowledge, then find out how to apply it to make improvements we just mentioned. To begin with, ask yourself what it is you wish to accomplish. Do you wish to market an existing product? Do you wish to develop a new product? In what area? Be clear in your question to yourself. You may be broad or specific, as you wish, but be clear. Once you have question formulated clearly on paper and in your mind, it is time to fins out how to achieve your new goal, find your new solution, or discover your new marketing approach. There is no problem that does not have a solution already waiting for it! The way to make new discoveries is this way: (a) Recognize that many new ideas are simply new arrangements of old information. Therefore, gather all information you can on your subject of interest. This is a very important step and you must take it very seriously. Get together general and specific information about your area of interest. Open a new folder and put in material you get from web, magazines, people, books and so on. For example, if you are a BMW salesperson and you wish to discover new markets and find new ways to sell your BMWs, gather as much specific information as you can on BMW cars, their history, mechanics, and so on. Also, gather general information about cars, transportation, people, society, human behavior, safety, marketing, entertainment, and so on. Then, gather information about existing relationships between all materials you have gathered (e.g. many people buy BMWs for their security and lifestyle appeal - that is an example of a relationship).
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