So how do you Market Your Site twice?

Simple...

Most of us typically promote www.yoursite.com. But what you need to realize is that most sites can be found on search engines simply by entering... http://yoursite.com - without www.

Try it for a second, lets go to google and type in your url with www. and then without www.

So for me it would be:

1) www.smartads.info 2) http://smartads.info

The same will apply for sub-domains as well. A sub-domain is a section of your site dedicated to something you create but instead of residing within your normal directory, it resides within it's own directory,like I've illustrated below...

Normal: www.yoursite.com

Sub-Domain: www.sub-domain.yoursite.com

And with that again, you can promote your sub-domain twice in Search Engines like so...

1) www.sub-domain.yoursite.com 2) http://sub-domain.yousite.com

So in turn, I've just showed you how you can promote 4 sites with all same goal in mind, yours of course!

How to utilize your new found knowledge:

This big secret is frequency: The number of times your name appears when someone enters a key word in a search engine. I believe that more times you appear in a search, greater likelihood of someone actually clicking through to your site.

How do you get frequent listings in search engines? Write quality content articles.

I’m an investment advisor and a while ago I started a second web site (www.successful-investment.com) to promote my weekly mutual fund newsletter, capture potential prospect names and house a library of my published articles.

To get people to site, I naturally wanted to move up in search engine food chain. I did usual meta tag things, but that didn't cause my rise in rankings. What did cause it surprised me.

One of my first articles (“Do lifestyle funds provide greater security?”) was submitted to some 30 article banks and web sites. Many of them reprinted it, which increased number of appearances of my name associated with topic. Since many of these sites were already ranked high on search engines, I rode on their success.

Searching Google for "Lifestyle funds" produces over 3 million results. On first page of results my article is listed four times, on second page three times and on page three it's listed three times, and so on. If you were searching this term, with that much presence you would not likely overlook me.

In addition to generating hits on my web site from potential clients, my frequent listing in search engines yielded another benefit: I was invited to CNNfn's Hollywood studio to discuss my article “How to evaluate load vs. no load mutual funds.” They found me by searching Google for "load vs. no load." That produced almost 5 million results and on first page my article appears three times, on second three times and on third three time as well—and some included my company listing. I was an authority!