Marketing 102 – Aiming vs. Spraying

Written by Marsha Kopan


Pick uprepparttar stack of mail that you receive inrepparttar 121573 mail today. How much of it do you consider “junk” mail? Do you stand overrepparttar 121574 wastebasket and takerepparttar 121575 “he loves me, he loves me not” approach to it tossing about every third piece inrepparttar 121576 trash without even opening it.

Forrepparttar 121577 next week, rather than tossing that junk inrepparttar 121578 trash, hang on to it for evaluation purposes after reading this article.

After tossing out what you have considered to be junk mail, do you still have stuff that you’ve opened but goes immediately torepparttar 121579 trash without reading it? Ok, for this same next week set that stuff in another pile.

Now after putting allrepparttar 121580 other mail in its proper queue lets see what’s left. You now may have some mail left that needs your attention but not in terms of paying a bill, answering a client or depositing that customer check.

Searching for Free Marketing Tools? You Already Own the Best There Is!

Written by Art Luff


When you first logged on torepparttar Internet, Did you have a clue as torepparttar 121572 education that you were going to get?

I didn't!

It didn't take long for me to realize, "This would be No overnight rocket to Internet stardom."

I also had reservations about being able to learn all this new stuff!

At times I would become almost overwhelmed with terminologies that were as foreign to me as a proposition in nuclear physics.

After all, I'd been a construction worker forrepparttar 121573 past 25yrs. What ever gave merepparttar 121574 idea that I could trade in my Hard Hat for a shot at Internet Marketing?

The answer to that question: "Because I knew I could and because, above all else, I wanted to."

Like most of us I spent countless hours onrepparttar 121575 Web. Searching for effective ways to get my site noticed. Trying everything that seemed to make sense to me.

I wentrepparttar 121576 route of free classified sites, ffa link sites, banner exchanges, link exchanges, and spent a few bucks tryingrepparttar 121577 automated software to submit to those sites. There wasn't exactly a flood of traffic to my site. Although I really had no way of knowing what kind of traffic I was getting since I didn't do any ad tracking back then.

I did an awful lot of reading and discovered that I could get Free subscriptions to online publications that were just jammed with useful information.

Ezine/Newsletter editors and publishers that freely shared their knowledge and expertise with those that would read their publications.

I subscribed to many. There were some that were extremely good and some not so good. After a time It occured to me, there seemed to be a concensus among them about effectively promoting your site.

Writing Articles!

Now don't jump right up and say, "I can't do that!" or "Jeez I don't even have a High School Diploma!" or any of a thousand excuses we can come up with that keeps us in our Comfort Zone.

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