Marketing- The Lost Art in MLM

Written by Paul Harris

For an industry whose very name indicates that it involves marketing, this is oftenrepparttar most overlooked and least understood aspect forrepparttar 145658 majority of distributors. For with out marketing, you do not have a business and will make no money.

Contrary torepparttar 145659 hype often promoted in opportunity ads, marketing of some type, including selling, is a necessary part of your business. Now this does not mean that you have to become a slick salesman with a memorized pitch for all of your prospects. It does mean that as a business owner, you need to understand certain fundamental concepts related to marketing and more specifically to network marketing.

The chief type of marketing used by almost all MLM distributors achieving success is known as direct response marketing or simply direct marketing. This is marketing in whichrepparttar 145660 business owner can immediately determine whether or not his marketing campaign is profitable or needs to be changed. Thatís because this type of marketing uses testing and immediate action.

Direct marketing is in direct opposition to institutional marketing, which isrepparttar 145661 vast majority of what most people would typically call advertising. Most TV commercials or print ads in magazines simply advertise a company or product but have no way forrepparttar 145662 consumer to respond to that particular ad. Even worse,repparttar 145663 advertisers typically have no way of knowing whether any particular ad is producing results, such as an increase in sales or leads gathered.

MLM Prospecting - The 7 Key Traits to a More Likely to Succeed MLM Lead

Written by Doug Firebaugh

MLM Prospecting is a tough business if you do not know who you are looking for, and what they need to succeed in MLM. And it never fails -- Time and time again. Over and Over. Just like clockwork. You can almost predict it.

How many times have we been talking to someone, and they sign up, and we get all excited--and we wait. And we wait. And we wait. And then we wait some more, for them to show any true interest in this business. And then we keep waiting till we get discouraged.

Sound familiar? What went wrong? How did we blow it? We spent all that time to recruit them and they don't do SQUAT! What happened?


Sometimes we are more interested in recruiting someone than actually qualifying them to see if they really have a chance of success in MLM. Have you ever done that?


You cannot PUSH a ROPE. "That dog ain't gonna hunt" is a saying we have here in Dallas. Some "dogs" simply never get offrepparttar porch when it comes to taking action in their life!

So what do you do? How can you at least maximize your odds for findingrepparttar 145442 people who will be "More Likely" to be serious about this MLM business than not? Good Question!

I hadrepparttar 145443 honor of being inrepparttar 145444 Financial Services industry before I discovered network marketing, and was blessed with beingrepparttar 145445 only person inrepparttar 145446 history ofrepparttar 145447 agency (92 years) to ever win a fast start award thatrepparttar 145448 company had. I worked hard, and many long hours. But I was shown an amazing secret to definingrepparttar 145449 right prospects that made a HUGE difference in my success. (Financial Service reps are GREAT prospects for this business!)

A multi-million dollar earner in investments gave me what we callrepparttar 145450 "7 Star Formula" that defined who was more likely to do business with you than not, and I stuck to it and it worked. I brought it intorepparttar 145451 MLM business with me and lo and behold it worked great! And I have also now seen it in other places inrepparttar 145452 industry, so I know it has gotten some play inrepparttar 145453 marketplace. I cannot remember who authored it, but it's HOT!

Here it is:

The "7 Star Formula" isrepparttar 145454 7 key Traits forrepparttar 145455 best Potential MLM Prospects you look for in a prospect. It can tell you a lot of how this person will work this business.


There is NO sure fire formula for this, asrepparttar 145456 secret to success in this business lies withinrepparttar 145457 HEART. But it will help save you a lot of time that you might have wasted withrepparttar 145458 "Not Likely" to succeed people.

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