Marketing-Minded Financial Planners, the Media Wants to Give You Free PublicityWritten by Ned Steele
In this great country of ours, there are basically three ways to get yourself tons of media coverage.
You can be a celebrity. Try becoming a TV, movie or sports star. That’s a good start.
You can become notorious. Getting arrested, or enmeshed in a juicy scandal, will do nicely.
But I recommend that you follow third route. You can become an expert.
Experts, you see, are quoted in media all time. All time. The media need experts to interview and quote, just like puppies need blankets to chew on. Couldn’t live without ‘em.
To a TV, radio, or newspaper reporter, experts are essential because they explain things to watching and reading audience. News reporters, on air or in print, may choose news and tell it. But experts explain it all.
Evergreen Publicity for Marketing-Minded Financial PlannersWritten by Ned Steele
They'd hate to admit it, but media is pretty predictable.
There are some stories that will run in newspapers until saints go marching in. Some of obvious ones: diet tips, anything having to do with kids or animals, political scandals, celebrity divorces...you could probably find a story about each one of these topics in every single edition of every daily newspaper in country.
Long ago, newspaper editors realized that these topics attract readers. And, if you got your story published, same determination was made about your topic. Once a topic is anointed as "news-worthy" by media, you can keep coming back to it again and again, as long as you have a reasonably new angle.