Marketing-Minded Financial Planners, Make Your Web Site a Resource for the MediaWritten by Ned Steele
Reporters, by nature, are curious people. If you can get them to come to your web site, they will probably poke around and spend a few minutes there, learning about your business and your capabilities. If your web site is any good, this should make them more likely to interview you in future.So in your press releases, go one step beyond merely listing your basic contact info. Think creatively and come up with a clever reason for reporters and readers to go to your web site. For instance: offer them a list of ten tips, or links to additional resources about topic at hand. Or – anything. Mention it in your release, and include a link.
| | What Can Add Zing to my Marketing?Written by Maricon Williams
Success of a product, service or event can be traced from its marketing triumph. From this we can deduce that marketing is playing an important role in order for a thing to be made known to public and amass popularity as well as marketability.Marketing efforts, thus, must be strengthen to achieve much-desired increase on investments. But how can we do this? Printing, which is a common medium for marketing, is experiencing its metamorphosis. In due time, it can spread its wings and soar to high level of demands more than it is having nowadays. Printing continues to evolve to offer better, efficient and affordable printing services. One of its remarkable innovations is variable data printing. It is a unique printing process that allows a client to have mass reproductions which are personalized. Variable data printing is primarily used to have a single document edited and modified according to specific needs and tastes of its recipients. Simply, you get what your target group wants for their print. Variable data printing’s magnetic charm can grab just anybody’s attention and linger on it. As a result it increases target market’s retention and consequently persuades to seize customer loyalty. Effectiveness in communication leads to increased response rate thus triumphant marketing and sales. Variable data printing is best for target marketing campaigns and customizing print materials to persuade individuals as well as target groups. You can use variable information printing with printed pieces, like direct mail or letters, books, invitations, catalogs, promotions, newsletters, flyers and brochures.
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