Marketing-Minded Financial Planners, Focus on Main Points During an InterviewWritten by Ned Steele
You never want to inundate a reporter with information, but you don't want to be branded a one-trick pony either. That's why I recommend coming up with three key points for every interview you do.
In advance of every media call or interview, think carefully about – and write down – three key points you want to convey. Keep that list in front of you, or memorize it cold. Wherever talk goes, make sure you nail those three points.
Make sure each of your points is really only one point. Here are some examples: "Stocks are going to go up." "Local real estate is a bad investment right now." "Early retirement is within closer reach than most people realize." You should be able to make each one in about ten seconds.
Writing a Press Release: Using QuotesWritten by Ned Steele
Ideally, you will have two types of quotes in your press release. A quote from yourself is mandatory. To give your release extra impact, get a quote from a third-party.
Quoting yourself may seem unnatural to you at first, but it’s what every reporter expects. Your quote should be about information in press release, not about how great you are. As I always say, key to getting publicity is to build your story around information, not around yourself.
A good quote: “This tip is single best advice for homeowners,” said local attorney Nicole Jones.
A bad quote: “I am best lawyer in town,” Ms. Jones said.