Marketing-Minded Financial Planners, Don't Hold Back Information From the Media

Written by Ned Steele

Some financial planners think that they shouldn't share their top tips withrepparttar media.

I can see some validity in thinking this way. After all,repparttar 144463 media is going to deliver these tips torepparttar 144464 public at practically no charge. Then all those people who might have been paying customers won't have any use for their services.

But there's two things wrong with this:

First of all, it's true that most people are likely to use your information and never contact you. Then again, most people aren't likely to use a financial planner. The people you want to reach are that fraction that are looking, perhaps even subconsciously, for help with their investments. When they see your name inrepparttar 144465 paper, regardless ofrepparttar 144466 information it is connected to, they will think about calling you.

Financial Planners Publicity and Marketing: Live By The Calendar

Written by Ned Steele

The media live byrepparttar calendar. Your story pitch might missrepparttar 144462 mark with themrepparttar 144463 first time out, solely because it’s out of whack withrepparttar 144464 seasonal cycle (obvious examples: just try pitching another tax story on April 16, or offeringrepparttar 144465 media your 10 tips on backyard barbecue safetyrepparttar 144466 morning after Labor Day).

But come back whenrepparttar 144467 time’s right, and you just might be golden: Personal finance andrepparttar 144468 holiday season… Record keeping techniques for tax time... Saving for college at back-to-school time.

In fact, for just about any topic, with a little thought and creativity, you can work your way throughrepparttar 144469 calendar and fill out a whole year’s worth of media stories based on seasonal tie-ins. You probably won’t land every story, but you will increase your results dramatically simply because you are stepping up torepparttar 144470 plate – and getting to contact reporters – more often.

Followingrepparttar 144471 seasons is one ofrepparttar 144472 best – and easiest – ways to slice your topic.

Here’s one example. Let’s say our topic – we consult, write, and speak about it for a living – is time management. A yearlong spin throughrepparttar 144473 calendar might start with this:

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